Senior Content Strategist (Social & Platform Strategy)

The Opportunity

As a Senior Content Strategist, you will:

• Lead social and content strategy across assigned accounts.
• Develop monthly organic social briefs, content strategy inputs, content calendar guidance, and platform/channel direction.
• Translate client goals, audience behavior, cultural signals, and platform shifts into clear content direction.
• Bring a POV on what brands should post, test, stop doing, or push further.
• Write briefs that creative and creator teams can actually use.
• Create social-first briefs for monthly content, campaigns, creators, and CGC.
• Clarify platform roles, audience behaviors, formats, hooks, messages, and reasons to believe.
• Review and sharpen creative.
• Partner with Creative on concept reviews and pressure-test ideas for platform fit, brand fit, audience relevance, and clarity.
• Guide feedback on hooks, formats, pacing, product integration, messaging, and social behavior.
• Know when to push, when to clarify, and when to get out of the way.
• Turn reporting into next steps.
• Partner with Analytics on monthly organic social reports and campaign recaps.
• Translate performance data into clear takeaways, implications, and recommendations.
• Connect reporting learnings back into briefs, calendars, creator feedback, and client guidance.
• Stay close to platforms and culture.
• Track relevant shifts across TikTok, Instagram, YouTube Shorts, Threads, Reddit, Pinterest, LinkedIn, and other platforms as needed.
• Bring forward timely, brand-relevant ideas without forcing brands into places they do not belong.
• Support client and agency collaboration.
• Explain the "why" behind content direction, platform recommendations, creative feedback, and optimizations.
• Help connect organic social to broader earned, creator, paid, and integrated campaign work.

What You Bring

• 4-6 years of experience in social media strategy, content strategy, digital strategy or integrated communications.
• Agency, social agency, PR agency, creative agency, influencer agency or content studio experience strongly preferred.
• A strong understanding of organic social and how content behaves across TikTok, Instagram, YouTube Shorts, Threads, LinkedIn and other relevant platforms.
• Deep fluency in short-form video, including creator-led content and influencer work.
• Experience writing social briefs, content briefs, monthly content plans, creator/UGC briefs, campaign inputs or channel strategies.
• Able to spot what is actually happening in culture, not just what is loud online, and translate it into ideas a brand has a real reason to act on.
• A curiosity and working knowledge of how emerging communities and platforms (Reddit, Twitch, WhatsApp, etc.) are shaping consumer engagement.
• Skilled at partnering with analytics teams to interpret social performance metrics and turn them into practical optimization guidance.
• Strong writing skills for briefs, POVs, reporting commentary, client decks and internal recommendations.
• Comfortable sharing a clear POV in internal and client conversations.
• Able to manage multiple accounts, timelines, reviews and deliverables without losing the thread.
• A love for a sharp brief, a strong hook and a TikTok concept that feels native to the platform.
• A creative enough to push the work, organized enough to keep it moving and practical enough to know the difference.

Compensation, Benefits & Perks

• Salary: $90,000 - $115,000 (This range reflects the minimum and maximum compensation for the role. We typically make offers within the 25th to 75th percentiles of the range and do not exceed the listed maximum. Final offers are based on experience, skills and qualifications.)
• Comprehensive health care coverage.
• Employee Stock Ownership Plan (ESOP).
• 401(k) with company match.
• Flexible Time Off (FTO).
• 18 company holidays.
• Flex Fridays.
• PrayCare wellness stipend and Rebalance Day.
• Employee Assistance Program (EAP).
• Paid parental leave and fertility support.
• Training, learning and professional development programs.
• Camp Praytell.
• Employee Resource Groups (ERGs).
• And more!