Senior Content Strategist

Position Overview

We are seeking a Senior Content Strategist to lead the strategic direction of content across our ecommerce ecosystem. This is a high-impact consulting role focused on content strategy, customer experience, SEO, brand storytelling, and revenue growth.

Key Responsibilities

• Develop and own the global content strategy for the RDX Sports website

• Create content frameworks aligned with business objectives, customer journeys, and brand positioning

• Build scalable content roadmaps supporting product launches, seasonal campaigns, and international expansion

• Identify content gaps, opportunities, and priorities using data-driven insights

• Define editorial standards, governance, and best practices across all digital channels

• Optimize website content architecture to improve user experience and conversion rates

• Develop strategies for product pages, category pages, buying guides, educational content, landing pages, and brand storytelling

• Collaborate with UX, Product, and Ecommerce teams to improve customer journeys

• Recommend improvements to website navigation, content hierarchy, and information architecture

• Partner with SEO specialists to create long-term organic growth strategies

• Ensure content aligns with evolving search engine algorithms and user intent

• Create topic clusters, content hubs, pillar pages, and authority-building initiatives

• Oversee content optimization for international markets and multilingual expansion where applicable

• Strengthen the RDX Sports brand voice across all digital touchpoints

• Ensure consistency in messaging across product content, campaigns, blogs, email marketing, and social media

• Develop storytelling frameworks that reinforce brand credibility and customer trust

• Introduce AI-powered content workflows to improve efficiency without compromising quality

• Evaluate emerging content technologies and recommend scalable solutions

• Establish quality assurance processes for AI-assisted content production

• Define content KPIs aligned with business growth

• Monitor engagement, SEO performance, conversion rates, and customer behavior

• Conduct regular content audits and present strategic recommendations to senior leadership

• Measure ROI of content initiatives and optimize accordingly

• Mentor internal content writers and SEO teams through strategic guidance

• Collaborate with Marketing, Branding, Design, Product, Ecommerce, and Development teams

• Provide strategic direction while empowering internal teams to execute

Required Qualifications

• 8–12+ years of experience in Content Strategy, Digital Content, or Ecommerce Marketing

• Proven experience developing content strategies for global ecommerce or D2C brands

• Strong understanding of SEO, UX writing, customer journey mapping, and content architecture

• Experience managing enterprise-level content ecosystems

• Deep knowledge of ecommerce platforms and digital customer behavior

• Experience working with distributed or global teams

• Strong analytical mindset with expertise in content performance measurement

• Excellent stakeholder management and presentation skills

Preferred Experience

• Candidates with experience in one or more of the following industries will be highly preferred:

  • Sports & Fitness
  • Sporting Goods
  • Consumer Goods (FMCG)
  • Lifestyle Brands
  • Fashion & Apparel
  • Outdoor Equipment
  • Health & Wellness
  • Direct-to-Consumer (D2C)
  • Global Ecommerce

Preferred Tools & Platforms

• Google Analytics (GA4)
• Google Search Console
• Ahrefs
• Semrush
• Screaming Frog
• Shopify
• WordPress
• Contentful or similar CMS
• Notion
• Airtable
• Asana
• Jira
• ChatGPT
• Claude
• Perplexity AI
• Other AI-powered content optimization platforms