Senior Content Strategist

JOB SUMMARY

We're seeking a Senior Content Strategist with a background in journalism, editorial work, or media production to architect, create, and optimize high-impact content across formats and channels. This role combines editorial excellence, content systems thinking, and multimedia storytelling.

ESSENTIAL FUNCTIONS

• Build diagnosis/disease- and treatment-focused content hubs that serve as authoritative, structured resources.

• Develop content frameworks aligned with SEO and AI-driven search behavior, semantic search, and user intent.

• Maintain and evolve the editorial calendar, ensuring consistent, strategic publishing.

• Write long-form, authoritative content that is accurate, engaging, and optimized for search.

• Conduct provider interviews and translate clinical or technical concepts into clear, human-centered narratives.

• Create Q&A libraries and blogs, case studies, and patient-friendly explainers.

• Produce video explainers, scripts, press releases, and podcast content in collaboration with internal and external partners.

• Provide content for email marketing campaigns.

• Work closely with subject matter experts (SMEs), providers, clinicians, and internal stakeholders to ensure accuracy and alignment.

• Manage and guide freelance writers and production companies ensuring quality, consistency, and adherence to brand voice.

OTHER DUTIES AS ASSIGNED, INCLUDING COMMUNICATIONS SUPPORT

Qualifications:

• Bachelor’s degree in journalism, communications, or a relevant field.

• 5–10 years of experience in content strategy, journalism, editorial work, or multimedia production.

• Familiarity with clinical or scientific topics is a plus.