Senior Content Strategist
TIAA · Dallas, TX · 5 days ago
HybridMarketing$126k–$177k/yrFull-time
Key Responsibilities And Duties
- Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.
- Conduct content audits and content gap analyses to ensure that user experiences are consistent and in line with industry best practices and enterprise needs.
- Collaborate with UX design and writing teams to build consistency and clarity across experiences.
- Research and analyze audience needs, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.
- Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.
Educational Requirements
University (Degree) Preferred
Work Experience
5+ Years Required; 7+ Years Preferred
Career Level
8IC Required
Skills
- 5+ years of content strategy and/or content management experience
- Demonstrated background in enterprise experience design, consumer product design, and mobile platform design in an agile delivery model
- Demonstrated background in Figma and AI tools
- Experience in financial services
- Eager to innovate with a test and learn mentality