Senior Content Strategist

Roles & Responsibilities

• Lead the development and execution of integrated content and creative strategies aligned to client goals
• Concept and shape campaign ideas that translate into high-performing, multi-channel content programs
• Own campaigns from planning through production, launch, optimization, and reporting
• Drive full-funnel content strategies that attract, engage, and convert qualified audiences
• Oversee content production, ensuring deliverables meet strategic intent, creative quality, and performance expectations
• Serve as a subject matter expert across content strategy, including email, social, blog, website, visual storytelling, and ad copy
• Collaborate with designers, developers, and media teams to bring ideas to life and ensure cohesive execution across channels
• Develop channel-specific messaging and positioning strategies that ladder up to broader campaign narratives
• Ensure all content is on-brand, insight-driven, and optimized for both user experience and search performance
• Analyze campaign performance, extract insights, and present clear, actionable recommendations to internal teams and clients
• Identify new opportunities through content audits, competitive analysis, and emerging trends
• Lead client presentations, articulating both strategic thinking and creative rationale
• Partner with account strategists to define scope, budgets, and resource needs for content and creative initiatives
• Provide direction, feedback, and mentorship to Content Strategists and Content Writers, helping elevate overall team output

Professional Skills & Qualifications

• Bachelor’s degree in Journalism, Communications, Marketing, or a related field
• 5+ years of experience in content strategy, copywriting, or creative strategy (agency experience preferred)
• Strong creative thinking skills with the ability to translate ideas into effective, performance-driven campaigns
• Excellent communication skills—able to clearly articulate both strategy and creative concepts
• Analytical mindset with the ability to interpret data and turn insights into action
• Deep understanding of SEO and digital content best practices
• Experience managing content production workflows and collaborating across creative teams
• Proficiency in WordPress and basic HTML
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment