Senior Content Strategist

Key Responsibilities

• Create high-performing digital shelf content (text, ATF headlines, enhanced content, Amazon Stores) using AI tools to scale production while maintaining quality.
• Apply SEO best practices and keyword research to optimize content for retailer algorithms and AI shopping assistants; develop optimization frameworks.
• Identify and integrate AI tools into content workflows; build repeatable processes for content production, refinement, and governance.
• Align content deliverables with category research and brand guidelines; translate insights into measurable programs across Amazon, Walmart, and other retailers.
• Partner with designers, copywriters, and account teams; mentor junior strategists to elevate team output.
• Utilize industry trends, competitive analysis, and performance metrics to refine strategies and demonstrate impact.
• Manage timelines and milestones for multiple concurrent projects to ensure consistency and on-time delivery.

Requirements

• 4-6 years of experience in content creation, optimization, and strategy specifically for e-commerce platforms.
• Proven experience developing and optimizing Product Detail Page (PDP) content with demonstrated results on Amazon and Walmart.
• Hands-on experience using AI tools and integrations for content production at scale.
• Strong understanding of retailer content capabilities (e.g., Amazon Stores vs. Walmart Brand Shop & Shelf).
• Experience managing content in PIMs/DAMs such as Salsify and Syndigo.
• Exceptional written and verbal communication skills.
• Experience working in collaborative teams, managing multiple projects, and meeting tight deadlines.
• Strong understanding of e-commerce trends, retailer algorithms, AI shopping assistants, and evolving customer behaviors.

Qualifications

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Skills

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Benefits

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Pay

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Schedule

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