Senior Content Strategist

About the role

The Senior Content Strategist will own and evolve SoFi's educational content program, focusing on financial news literacy and newsletters. This includes defining the strategic vision, building a compelling business case, executing subscriber growth strategies, and leveraging audience insights to ensure relevance.

Responsibilities

• Define and own the strategic vision for SoFi's newsletter program, balancing audience value with business impact.
• Develop and execute a subscriber growth strategy, including organic, paid media, paid social, lifecycle marketing, and content syndication.
• Leverage audience insights and performance data to ensure the newsletter consistently delivers relevance.
• Identify opportunities to expand the newsletter portfolio and integrate SoFi products into newsletters.
• Manage implementation, reporting, and iteration with vendors, technology partners, and core newsletter teams to maximize AI impact.
• Build strong relationships with product marketing, editorial, brand strategy, social, data science, lifecycle marketing, product, and design teams.
• Provide oversight to the newsletter program's operations, including editorial planning, production, and measurement.
• Design a system of governance and review for the newsletter program, ensuring smooth editorial workflows, compliance processes, executive reviews, and production timelines.
• Set the operating model for new newsletter franchises, collaborating with cross-functional teams to bring new content products to life.

Requirements

• 8+ years of experience in content strategy, brand journalism, or content marketing.
• Proven track record of subscriber growth and audience development, with hands-on familiarity with paid media and paid social as distribution levers.
• Data-literate: ability to define KPIs, partner with analytics teams, interpret performance dashboards, and translate findings into strategic decisions.
• Natural cross-functional operator who builds trust with stakeholders across disciplines and leads through influence.
• Experience with fintech, personal finance, investing, or a similar complex category where audience trust and content credibility are hard-won.

Qualifications

• Bachelor's degree (Master's preferred); 6+ years considered with demonstrated strategic leadership.

Skills

• Strategic thinking and communication skills.
• Data analysis and interpretation.
• Ability to work collaboratively across departments.
• Experience with AI-assisted tools for content production.
• Understanding of financial news literacy and educational content.

Benefits

Compensation and benefits details are provided in the job description. SoFi offers a comprehensive and competitive benefits package, including equal employment opportunity and reasonable accommodations for candidates with disabilities.