Senior Content Strategist, Search Innovation

Job Summary

Begin is a market-leading early childhood platform that delivers personalized, play-based learning to children ages 2–10. The role of Senior Content Strategist, Search Innovation involves leading content-driven growth strategy across various search and AI-powered platforms.

Key Responsibilities

• Lead the end-to-end content strategy for Begin's content ecosystem.
• Conduct audience research, intent mapping, keyword modeling, topic clustering, and content gap analysis.
• Create editorial roadmaps aligned with parent needs, business priorities, and emerging search opportunities.
• Establish scalable content frameworks that support expertise, trust, and authority.
• Develop and execute a holistic content discovery strategy spanning SEO, AI-powered answer engines, and AI-driven search experiences.
• Identify how parents seek information across Google, ChatGPT, Perplexity, Gemini, and emerging discovery platforms.
• Build content programs that increase visibility across both traditional search results and AI-generated answers.
• Design content structures optimized for both human audiences and AI-powered retrieval systems.
• Develop content formats that improve discoverability in answer engines and generative search experiences.
• Partner with subject matter experts to transform educational expertise into highly discoverable content assets.
• Experiment with AI-assisted content workflows that improve speed, quality, and scale.
• Analyze search behavior, audience needs, and content performance to identify growth opportunities.
• Translate consumer insights into content strategies that address high-intent parenting questions and decision-making moments.
• Monitor competitive landscapes and evolving discovery trends.
• Partner with Product, Marketing, Design, Learning, and Engineering teams.
• Advocate for content-first thinking throughout the organization.
• Align content investments with acquisition, engagement, and retention goals.
• Own content performance reporting across traffic, engagement, conversions, rankings, and AI discovery visibility.
• Establish measurement frameworks that connect content impact to business outcomes.
• Continuously optimize content portfolios based on audience behavior and performance insights.

Requirements

• 6–9 years of experience in content strategy, organic growth, SEO, or search-driven content marketing with a track record of driving measurable business impact.
• Proven success developing scalable content strategies that increase organic visibility, engagement, and acquisition.
• Strong expertise in content strategy, audience insights, search intent, topic clustering, and editorial planning.
• Working knowledge of SEO best practices and tools such as Google Search Console, Ahrefs, Semrush, and GA4.
• Experience optimizing content for AI-powered discovery, including Answer Engine Optimization (AEO) and emerging search experiences.
• Strong analytical skills with the ability to translate performance data into actionable content strategies.
• Excellent communication skills and experience collaborating across Product, Marketing, Design, Engineering, and subject matter experts.
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced, high-growth environment.

Qualifications

• You believe great content drives discovery, trust, and meaningful engagement.
• You understand how AI is reshaping search and content discovery.
• You enjoy building scalable content strategies that deliver long-term business impact.
• You balance strategic thinking with hands-on execution.
• You are deeply curious about audience behavior and creating content that solves real user needs.
• You are excited to help build a trusted platform that supports families through the early years.

Company Benefits

• Comprehensive health coverage including medical, dental, and vision.
• 401(k) to support your long-term financial goals.
• Company-paid life insurance and disability coverage.
• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
• Flexible PTO and sick time that we encourage you to use.
• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.

Compensation

Salary MIN: $135,000 MAX: $150,000. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors.

About the Role

The Senior Content Strategist, Search Innovation role sits at the intersection of content strategy, SEO, audience insights, and AI-driven discovery. Reporting to the Chief Marketing Officer, this role leverages Begin's trusted brand, family data, and engagement engine to evolve the platform into a family-facing decision platform, Sage©, integrating AI-driven intelligence with human-backed wisdom to help parents navigate early childhood learning, development, enrichment, and purchasing decisions.

Location

Remote*