Senior Content Strategist

Company Overview

Zinnia, an Eldridge Industries business, delivers technology solutions for the life and annuity insurance industry. Its solutions help carriers and distributors build, sell, and service insurance. Zinnia is backed by funds managed by KKR and Vista Credit Partners.

About the Role

The Senior Content Strategist will own the end-to-end content strategy and governance for life insurance, disability insurance, and related financial protection topics. This person will guide editorial roadmaps, coordinate cross-functional reviews, and manage external agency relationships to support organic growth, customer acquisition, and consumer education.

Responsibilities

• Develop and maintain a comprehensive content strategy for life insurance, disability insurance, and related financial protection topics.
• Build editorial roadmaps informed by SEO insights, customer needs, market trends, and business priorities.
• Establish content frameworks, standards, and governance processes across channels.
• Identify opportunities to increase organic traffic, customer acquisition, and consumer education.
• Partner with Legal, Compliance, and Product teams to ensure customer-facing content is accurate and meets regulatory and company requirements.
• Lead content review and approval workflows while maintaining required disclosures, disclaimers, and documentation.
• Manage the external agency relationship, including briefs, editorial guidelines, and quality standards.
• Collaborate with Marketing, Product, Legal, Compliance, and Executive stakeholders to align content initiatives with business goals.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field.
• At least five years of experience in content strategy, content marketing, editorial strategy, or a related role.
• Demonstrated experience partnering with Legal and Compliance teams on customer-facing content.
• Experience managing external content agencies, freelance writers, or editorial vendors.
• Experience managing large content libraries and content refresh programs.
• Experience in life insurance, disability insurance, or insurtech is preferred.
• Knowledge of CMS platforms, SEO platforms, and analytics tools is preferred.
• Experience supporting marketplace, lead-generation, or direct-to-consumer digital businesses is preferred.

Compensation and Benefits

• Base salary: $90,000-$110,000 per year
• Health and dental insurance
• Parental leave
• 401(k)
• Incentive/bonus opportunity
• Tuition reimbursement