Senior Content Strategist

Job Summary

The Senior Content Strategist at Kreg Tool develops and executes an integrated content and messaging strategy that supports brand and product positioning, with a strong emphasis on woodworking knowledge and real-world application.

About the Role

This role defines value propositions and messaging frameworks, then translates them into clear, persuasive, and conversion-focused content across channels as both a strategist and hands-on creator. Grounded in an understanding of woodworking techniques, tools, and workflows, this role ensures content is not only compelling but credible and useful to makers—from DIYers to advanced woodworkers. Working cross-functionally, they ensure alignment from concept through execution while leading ideation and producing high-quality deliverables. They continuously optimize content through research, and performance insights to improve strategy and content effectiveness and drive measurable brand and marketing impact.

Responsibilities

• Develop product positioning, value propositions, and messaging frameworks that guide content and campaign efforts
• Create high-quality, original written content for various platforms, including websites, articles, social media, email newsletters, video scripts, infographics, packaging, print and presentations
• Conduct thorough research and gather insights to inform content creation and ensure accuracy and credibility
• Write clear, persuasive, and conversion-focused copy aligned with brand voice and product messaging that engages and resonates with Kreg’s target audiences
• Collaborate with cross-functional teams, such as marketing, creative, customer experience, sales and product, to gather information and understand key messages and objectives for content development
• Lead content ideation and brainstorming sessions, exploring innovative and creative ideas to differentiate our content and drive audience engagement
• Use AI tools to accelerate content creation, research, and ideation while maintaining brand quality and accuracy
• Develop and optimize AI-driven workflows and prompts to scale content production
• Edit and proofread content for grammar, style, tone, and adherence to brand guidelines, ensuring high-quality and error-free deliverables
• Optimize content for search engine optimization (SEO and AI Search) to improve visibility and drive organic traffic
• Monitor content performance, conduct content audits, and analyze metrics to identify opportunities for improvement and drive content strategy decisions
• Mentor and provide guidance to junior team members, offering constructive feedback and fostering their professional growth
• Collaborate with external partners, such as freelancers and agencies, to supplement content creation and expand our creative capabilities when necessary

Requirements

• Bachelor’s degree in marketing, Communications, Journalism, or a related field (or equivalent practical experience)
• 4-6 years’ experience as a copywriter, content specialist, or in a similar role, with a strong portfolio showcasing exceptional copywriting skills
• Deep understanding of marketing principles, consumer psychology, and the ability to adapt writing style and tone to different audiences and channels
• Proficiency in storytelling techniques and brand narrative development to create engaging and memorable content
• Experience collaborating with design teams and understanding the relationship between copy and visual elements

Other Skills and Abilities

• Excellent writing and editing skills, with a keen eye for detail and a strong command of grammar, punctuation, and style
• Demonstrated ability to create persuasive and compelling copy that resonates with target audiences and drives desired actions
• Strong research skills and the ability to gather and synthesize information from diverse sources
• Ability to work effectively in a team environment, collaborate with cross-functional teams, and receive and provide constructive feedback
• Strong organizational and project management skills, with the ability to handle multiple projects simultaneously and meet deadlines
• Creative mindset with the ability to generate innovative ideas and approaches to copywriting
• Proficiency in using analytics tools to track copy performance and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to effectively communicate ideas and concepts
• Ability to translate technical woodworking concepts into clear, approachable, and engaging content

Location

Ankeny, Iowa, United States