Senior Content Strategist

Location: Onsite @ Spring, TX

Pay Range: $45–58/hr

About the role

Define and develop comprehensive content strategies that support marketing objectives across various customer journey stages. Create messaging frameworks tailored for diverse audiences including SMB, Mid-Market, and Enterprise segments. Identify content gaps through persona research, customer journey mapping, and content audits to inform strategic planning. Establish editorial priorities, content roadmaps, and strategic messaging plans aligned with business goals and customer needs. Analyze content performance metrics and optimize content experiences to improve engagement, conversion, and overall effectiveness.

Requirements

• 8+ years of experience in content strategy, digital marketing, or related commercial marketing disciplines.
• Proven ability to develop and optimize content strategies using customer insights, persona development, and performance analytics.
• Strong understanding of customer journey mapping, personalization strategies, and content performance analytics.
• Excellent collaboration skills to partner effectively with cross-functional teams including Demand Generation, Growth Marketing, and Digital Experience.
• Ability to stay informed on industry trends, emerging content practices, and customer behavior to continuously enhance marketing approaches.

Benefits

Upon completion of the waiting period, consultants are eligible for:

• Medical and prescription drug plans
• Dental plan
• Vision plan
• Health Savings Account
• Health Flexible Spending Account
• Dependent Care Flexible Spending Account
• Supplemental Life Insurance
• Short-term and Long-term Disability Insurance
• Business Travel Insurance
• 401(k) plan with company match
• Weekly pay