Jobs · Writing

Senior Content Strategist

Jobot · Richmond, VA · 3 wk ago
RemoteRemoteWriting$100k–$130k/yrFull-time

This Jobot Job is hosted by Melissa Thavenet. Fully remote opportunity (EST/CST preferred).

About us

We are partnering with a nationally recognized nonprofit organization that serves as a trusted resource for businesses, consumers, industry professionals, and policymakers. Through research, education, strategic partnerships, and technology initiatives, the organization helps drive innovation, improve industry standards, and support the adoption of forward-thinking solutions across the United States. Its mission-driven work influences a broad range of stakeholders and has a meaningful impact on the industries and communities it serves.

Why join us

  • Fully remote opportunity (EST/CST preferred)
  • Own the content strategy for a large, enterprise-level digital ecosystem
  • Shape how thousands of users discover, consume, and act on industry-leading educational resources
  • Partner with marketing, subject matter experts, digital teams, and leadership to influence strategic initiatives across the organization
  • Lead content governance, user experience, and information architecture—not just website maintenance
  • Work in a collaborative, entrepreneurial environment where initiative, ownership, and innovative thinking are valued

Responsibilities

  • Develop and execute an enterprise-wide content strategy aligned with organizational objectives
  • Conduct content audits and identify opportunities to improve, consolidate, create, or retire content
  • Map audience journeys and align content to each stage of the user experience
  • Design and maintain intuitive information architecture, navigation, and content organization
  • Establish and maintain content governance standards, workflows, and editorial best practices
  • Partner with marketing to ensure paid media campaigns, landing pages, and website content work together seamlessly
  • Monitor content performance using analytics and user insights to optimize engagement and conversion
  • Collaborate with subject matter experts to translate complex information into clear, user-focused content
  • Lead ongoing improvements to content quality, accessibility, and digital experience across the website ecosystem

Qualifications

  • Experience leading enterprise content strategy for large websites or digital ecosystems
  • Demonstrated success conducting content audits, gap analyses, and content lifecycle management
  • Strong understanding of information architecture, UX principles, and audience journey mapping
  • Experience establishing or managing content governance frameworks and editorial standards
  • Ability to translate business goals into content strategies that drive measurable outcomes
  • Experience working with CMS platforms such as Drupal, Optimizely, Sitecore, Adobe Experience Manager, Contentful, or similar
  • Strong analytical mindset with experience using data to measure and optimize content effectiveness
  • Excellent communication and stakeholder management skills

Benefits

  • Comprehensive benefits package including medical, dental, vision
  • 401(k)
  • Generous PTO
  • Paid holidays

Pay

$100,000 - $130,000 per year

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