Senior Content Strategist

About the role

A vital member of our marketing team, the Senior Web Content Strategist leads the development of impactful content and crafts key messages that align with the university’s brand message and strategic goals for the main university website, Creighton.edu.

Responsibilities

• Plans and develops content that supports the customer journey and conveys the university’s brand in our most valuable marketing channel.
• Develops audience personas, customer journey maps, content distribution plans and multimedia content, with a focus on the website, for Creighton University in support of the university’s strategic initiatives.
• Uses data to identify insights on how content is performing and builds data-driven content strategies.
• Shapes the university’s brand narrative, creating content plans that deliver compelling stories that make an impact to audiences.
• Understands how the university’s website fits within the broader marketing and content ecosystem and develops and implements strategies that support multi-channel content.
• Drives a cohesive content strategy for Creighton.edu by planning, creating and reviewing impactful content for the university website.
• Implements content strategy to support personas and user journeys for Creighton.edu.
• Manages relationships with campus stakeholders for web content projects.
• Manages taxonomy, content structure and tagging systems.
• Develops content strategy implementation plans for UX and IA updates.
• Reviews performance metrics for Creighton.edu and makes recommendations to revise strategy as needed.
• Safeguards the university website’s common voice and conveys the distinctive characteristics of Creighton University.
• Bridges the gap between new messages and new platforms to reach the university’s target audiences.
• Ensures the accuracy of our content and adheres to the university’s standards of excellence.
• Clearly articulates the value of a Creighton education, including the particulars of programs, degrees and services available to students.
• Utilizes the university’s established brand voice and applies appropriate tones for various content forms and channels.
• Works within established processes to ensure consistent content workflow within the team and proactively contributes to optimizing processes.

Requirements

• Bachelor's degree in marketing, communications or related field is required.
• 5–7 years of progressive marketing experience.
• Proven ability and experience in building brands through digital content and content marketing.
• Demonstrated success delivering content programs in different digital environments, such as content management systems, email marketing and multi-channel marketing and communications.
• Understanding of the overall digital media landscape.
• Experience managing multiple, often fast-paced projects simultaneously.