Senior Content Strategist - AI Strategy

Drive AI-enabled content strategy for a major Sitecore migration while implementing cutting-edge GEO and content operations frameworks. As a Senior Content Strategist specializing in AI Strategy, you'll operationalize content for AI success, ensure compliance with emerging regulations, and optimize content visibility in generative search environments. At EPAM, you'll work on cutting-edge technologies, solve complex challenges, and shape the future of digital innovation. With access to continuous learning, mentorship, and global projects, your expertise will drive meaningful change. Req.#1075326018 Responsibilities Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences Requirements Extensive experience with AI tools and content operations in enterprise environments Proven background working with AI agents and automated content creation/governance processes Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques Experience managing in-house content programs with focus on scalability and AI integration Knowledge of content compliance requirements, particularly EU AI transparency regulations Familiarity with Sitecore XM and content governance platforms like Gradial is preferred Strategic mindset for evolving content operations in AI-driven environment We offer Medical, Dental and Vision Insurance (Subsidized)Health Savings AccountFlexible Spending Accounts (Healthcare, Dependent Care, Commuter)Short-Term and Long-Term Disability (Company Provided)Life and AD&D Insurance (Company Provided)Employee Assistance ProgramUnlimited access to LinkedIn learning solutionsMatched 401(k) Retirement Savings PlanPaid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)Paid Holidays - nine (9) total per yearLegal Plan and Identity Theft ProtectionAccident InsuranceEmployee DiscountsPet InsuranceEmployee Stock Purchase ProgramIf otherwise eligible, participation in the discretionary annual bonus programIf otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program For remote work in New York City only. EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. Engineer the Future with a Career at EPAM This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $80,000 - $118,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position. Applications will be accepted on a rolling basis. EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.