AI Content Strategist

About the role

We are seeking an experienced and innovative AI Content Strategist to lead the charge in defining and implementing content strategies for AI-augmented systems. This role is at the forefront of AI innovation, requiring a deep understanding of both content strategy principles as well as the unique demands and opportunities of artificial intelligence.

Responsibilities

• Develop and execute comprehensive content strategies that leverages AI, machine learning, and large language models (LLMs) to deliver personalized, predictive and highly relevant experiences for our financial products and services.
• Translate complex financial products, market data, and regulatory information into clear, simple and accessible language for a diverse customer base.
• Partner with product and technology teams to define requirements for the content management systems (CMS) and AI tools necessary to execute the content strategy at scale.
• Apply user experience (UX) and journey thinking principles to design intuitive and efficient content flows for AI agents, enhancing the overall user interaction with AI-augmented systems.
• Design and implement robust information architectures, organizing and structuring data inputs to facilitate seamless processing by users and retrieval by AI models.
• Provide expert oversight on all content generated for and by AI systems, ensuring accuracy, consistency, brand alignment and adherence to ethical guidelines.
• Utilize data analytics and research insights to continuously refine and optimize AI content strategies, identifying areas for improvement and innovation.
• Stay abreast of the latest advancements in AI and content technology, integrating new capabilities to build a resilient and reliable "Content OS" for AI applications.
• Partner closely with peers within the Content Strategy team and AI leads, fostering strong relationships and ensuring cohesive strategy execution.
• Drive continuous content optimization efforts for digital engagement within AI systems, enhancing discoverability, relevance and user satisfaction.
• Work closely with the Design & UX AI team and report directly to the Head of Content Strategy, ensuring strategic alignment and effective communication across departments.

Qualifications

• Demonstrable expertise in Content Strategy, with a strong portfolio showcasing the ability to architect complex language systems and information structures.
• Experience in the financial services industry, with a strong understanding of its unique regulatory, compliance, and business environment.
• Proven experience in a leadership or program management role, preferably within a large, complex organization.
• Deep understanding of AI/ML concepts and their application in content development.
• Strong analytical skills with the ability to interpret data and research to inform strategic decisions.
• Excellent communication, collaboration and stakeholder management skills.
• Ability to thrive in a fast-paced, innovative environment and adapt to evolving technologies.
• Experience in designing content for digital platforms and optimizing for digital engagement.
• Familiarity of Design Systems and components is desirable.
• 6-10 years of relevant experience in a product or creative position.
• Significant experience managing complex business and technical solutions.
• Demonstrated experience as a strong leader who can prioritize well, communicate clearly and compellingly, effectively influencing across cross functional teams.
• Experience delivering with an agile methodology.

Benefits

• Competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
• Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Pay

Primary Location Full Time Salary Range: $138,720.00 - $208,080.00. In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

Schedule

Full time.