Senior Content Partnership Manager - TikTok LIVE

About the Team

The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. The BR/LATAM Marketing and Content Programming Manager will work across North America and South America's LIVE Operations team to build strategies, content programming, and B2B event execution to tell the TikTok LIVE story and value proposition.

Responsibilities

• Develop and execute strategic initiatives to forge high-impact partnerships across mainstream media and the entertainment industry.
• Act as the primary account manager, lead planner, and producer, collaborating closely with external partners to drive innovative LIVE activations and accelerate Professionally Generated Content (PGC) growth.
• Monitor and optimize key engagement metrics through targeted content programming, integrated promotions, and compelling partnership narratives, solidifying TikTok LIVE’s value proposition as a mainstream, mass-market entertainment platform.
• Scale third-party entertainment LIVE programming into structured, high-quality productions designed to attract new viewers, drive viewership, and measurable reach and frequency.
• Champion cross-functional (XFN) alignment by bridging regional groups (Creator Management, Creator Network Management, Marketing and Campaigns) to establish shared objectives and streamline execution.

Qualifications

• BS/BA and 5+ years of experience in mainstream entertainment and media
• Experience in project and program management with history of successful execution of strategic initiatives
• Strong data analysis capabilities with the ability to analyze data and identify trends that inform strategic results
• Deep familiarity with entertainment, cultural trends and developments for integrated partnership marketing
• Understanding of social media, creators and digital content
• Strong business development and negotiation skills

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.