Senior Manager Influencer Marketing - TikTok

About the role

Your Opportunity, Your Team Creator commerce is reshaping retail, and QVC Group is built for this moment. As Senior Manager of Influencer Marketing, you will own and scale the influencer and affiliate program across QVC and HSN, including a direct TikTok creator partnership. This is the strategy seat: you own the strategy, you own the budget, and you build the partnerships that drive measurable growth.

Responsibilities

• Own the influencer and affiliate marketing strategy across QVC and HSN, using data and performance insight to drive business growth.
• Build and grow relationships across a 200K+ creator and publisher network, negotiating enterprise-level deals that strengthen and expand the program.
• Manage a multi-million dollar budget, forecast performance, identify growth opportunities, and bring clear updates and recommendations to senior leadership.
• Launch, own, and optimize the affiliate loyalty program to drive incremental sales and customer retention.
• Lead and develop a team of 3-4, building capability and setting the bar for execution.
• Facilitate regular syncs with TikTok and lead weekly affiliate and influencer meetings with key stakeholders.
• Research and test new business opportunities, partnering with influencer networks to stay ahead of industry trends and emerging platforms.
• Oversee agency partners to ensure their work aligns with strategic goals, channel calendars, and brand standards.

Requirements

8+ years in social media and influencer marketing, including direct experience building and scaling influencer or affiliate programs that delivered measurable business results. A strong command of TikTok and the broader creator commerce landscape, with a track record of partnerships that converted. Experience managing significant marketing budgets, including forecasting and performance reporting. Experience leading and developing teams, with a real interest in growing the people around you.

Qualifications

• Reside in one of the following states: Pennsylvania, New Jersey, or Delaware.
• Relocation assistance is not available for this role.

Skills

Leverage data and performance insights to drive business growth. Build and grow relationships across a large creator and publisher network. Negotiate enterprise-level deals. Manage significant marketing budgets. Lead and develop teams. Facilitate regular syncs with TikTok. Research and test new business opportunities. Oversee agency partners to ensure their work aligns with strategic goals.

Benefits

In our US market, you can expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process.