Senior Manager, TikTok Shop/Marketplace

Responsibilities

• Own TikTok Shop revenue, profitability, GMV, and overall business performance.
• Develop and execute growth strategies to achieve revenue and profit targets.
• Identify assortment opportunities that drive conversion and customer engagement.
• Partner with marketing and creative teams to develop high-performing content and commerce campaigns.
• Monitor key business metrics including GMV, contribution margin, ROAS, conversion rate, average order value, and customer acquisition.
• Manage TikTok Shop advertising investments, including Shop Ads, GMV Max campaigns, affiliate incentives, creator amplification, and paid media opportunities.
• Build scalable creator and affiliate programs to increase product visibility and sales.
• Analyze sales performance, creator effectiveness, affiliate contribution, and promotional results.
• Present performance updates, growth opportunities, and business recommendations to leadership.

Qualifications

• 5+ years of experience in e-commerce, marketplace management, social commerce, affiliate marketing, influencer marketing, or digital commerce.
• 2+ years of experience managing TikTok Shop, creator-led commerce programs, social commerce channels, or marketplace businesses.
• Proven track record of driving revenue growth through creators, affiliates, promotions, and paid media.
• Strong understanding of TikTok Shop ecosystem, affiliate programs, creator partnerships, and social commerce best practices.
• Experience managing promotional calendars, media investments, and large-scale commerce campaigns.
• Strong analytical skills with experience interpreting business performance and making data-driven decisions.
• Excellent communication, relationship management, and project management skills.
• Experience in beauty, cosmetics, fashion, consumer products, or related industries a plus.
• Ability to thrive in a fast-paced, entrepreneurial environment.