Senior Content & Communications Strategist

Primary Accountabilities

• Communications Strategy, Execution & Content Creation (60%)
  • Translate Healthcare division and business unit communications strategies into clear, actionable plans for assigned products, campaigns, and initiatives
  • Serve as a strategic partner to internal stakeholders by providing communications guidance rooted in audience insight and business goals
  • Develop high-quality, multi-channel content including website copy, sales materials, white papers, thought leadership, internal communications, social media, and video scripts
  • Write and manage communication cascades, ensuring alignment and clarity across both internal and external audiences
  • Own and manage social media execution for the Inmar Healthcare division, including content planning, calendar management, posting, and optimization
  • Ensure all communications align with established messaging frameworks and Inmar brand voice
  • Manage multiple priorities in a fast-paced environment while maintaining high standards for quality and accuracy
  • Continuously refine communications based on performance insights, stakeholder feedback, and evolving business needs
• Internal Communications (30%)
  • Own and manage internal communications strategy and execution for the Inmar Healthcare division
  • Develop and maintain internal messaging, announcements, and content for the company intranet
  • Partner with leadership and cross-functional teams to ensure clear, consistent, and timely internal communications
  • Lead planning and execution of internal communication cascades and key organizational updates
• Cross-Functional Partnership (10%)
  • Partner closely with Product Marketing, Demand Generation, and Creative/Design teams to deliver integrated communications and campaigns
  • Collaborate with external PR partners by supporting messaging, content development, and thought leadership initiatives
  • Ensure alignment across teams and contribute to cohesive, high-impact communications

Qualifications

• Bachelor’s degree in communications, marketing, journalism, writing, or a related field
• 6–8 years of experience in communications, content strategy, or a related role (agency or in-house, agency preferred)
• Exceptional writing, editing, and storytelling skills across formats and channels
• Proven ability to create content that drives engagement and business outcomes in B2B environments
• Experience supporting public relations or external communications initiatives
• Experience managing social media for a brand or business unit
• Strong portfolio demonstrating expertise across digital, print, and multimedia formats
• Experience partnering with Product Marketing, Demand Generation, and Design teams
• Proficiency in Google Workspace

Preferred Qualifications

• Experience in healthcare, financial services, or regulated industries
• Experience working in fast-paced, matrixed organizations
• Experience with project management tools (e.g., Monday.com)
• Familiarity with SEO and content optimization platforms (e.g., BrightEdge)
• Comfort using AI tools to enhance content development and efficiency