Senior Communications Content Strategist

About the role

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Responsibilities

• Manage content creation, dissemination, and analytics for the WGU Impact Blog and IgnitED newsletter on LinkedIn.
• Write, edit, and/or repurpose content for use across WGU’s external channels (e.g., blog to social media, newsletter to short-form video, etc.) as assigned.
• Execute on the university’s thought leadership strategy, ensuring consistent contributions across channels.
• Develop and execute distribution strategies across owned, earned and social channels to maximize content reach and engagement.
• Partner with communications staff regarding communications plans, content topics, copywriting, and editing.
• Edit and publish press releases and media assets in partnership with communications teams.
• Create and implement AI-assisted processes to streamline editorial planning, reporting, etc.
• Optimize content for discoverability across traditional search and AI-driven platforms (e.g. generative search, answer engines), adapting formats and structures as those platforms evolve.
• Support content development and editing for major university publications and initiatives (commencements, annual reports, etc.) as assigned.
• Meet personal, team, and department goals in a timely manner.
• Occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed.

Qualifications

• Ability to write insightfully and creatively for various channels and audiences, including blogs, web content, print collateral, etc. Writing samples or portfolio required.
• Experience writing for press and media relations purposes, including press releases and media assets.
• Strong ability to copy, edit and proofread according to both AP and