Senior Consumer eCommerce Specialist - Paid Marketing

In-House SEM Execution

Execute and optimize in-house SEM programs across search platforms, aligned to channel strategy and performance goals.
Build and refine campaign structures, keywords, match types, ad groups, and ad copy within established standards.
Implement optimization actions based on performance trends (queries, audiences, devices, geotargeting) to improve ROI.

Paid Search Mechanics

Manage paid search mechanics including campaign hygiene, naming conventions, targeting, and QA processes.
Maintain and improve quality signals (ad relevance, landing page alignment, account structure consistency) and ensure platform best practices are followed.
Coordinate with creative and web teams to ensure ad-to-landing page relevance and strong customer experience.

Bid & Budget Management

Manage bid strategies and daily/weekly pacing to ensure budget is allocated effectively and aligned to performance targets.
Monitor spend, efficiency, and volume trends; propose reallocations or optimization actions based on results.
Escalate pacing risks or performance anomalies quickly with recommended actions.

Paid Social Support & Execution

Support and/or execute paid social campaigns in partnership with the Paid Marketing Senior Manager and agency.
Assist with setup, QA, tracking validation, and performance monitoring;
recommend optimizations aligned to goals.

Paid LLM Execution

Execute paid LLM placements/initiatives as applicable, following platform direction and measurement standards.
Monitor results and share learnings to inform ongoing investment and best practices.

Google Analytics & Testing

Monitor performance using Google Analytics and platform reporting;
track core KPIs.
Support testing execution and document learnings;
Validate tracking and tagging and flag measurement gaps for resolution.

Risk & Opportunity Management

Flag risks and opportunities quickly (tracking issues, performance dips, policy disapprovals, budget pacing) with proposed actions.
Maintain a clear view of blockers, dependencies, and next steps to keep programs moving.