eCommerce Paid Media Specialist
Maxwood Furniture · Charleston, SC · 4 mo ago
On-siteManagementFull-time
Role Overview
Responsibilities
- Plan, develop, and execute comprehensive paid media strategies across PPC, DSP, STV, and other digital channels
- Manage and optimize campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and other relevant platforms
- Maintain strong understanding of emerging advertising technologies, tools, and best practices
- Coordinate with team members managing marketplace advertising (Amazon, Wayfair, etc.) to ensure cohesive channel strategy
Requirements
- 4+ years of experience in e-commerce advertising management
- Minimum 2 years of hands-on expertise in:
- Google Ads / Microsoft Ads (Search & Shopping)
- Meta (Facebook & Instagram) campaign management
- Proven experience executing A/B testing and campaign optimization
- Strong understanding of digital marketing technologies, attribution, targeting, and analytics platforms
- Demonstrated success optimizing campaign structure and bidding strategies
- Strong analytical skills including data manipulation and performance analysis
- Ability to evaluate click-through rate, conversion performance, spend efficiency, and creative impact
- Excellent written and verbal communication skills
- Agency experience welcomed
Core Competencies
- Hightly self-motivated and data-driven
- Strong organizational and analytical skills
- Collaborative and team-oriented
- Comfortable managing multiple priorities in a fast-paced environment
- Adaptable and solution-focused
- Professional and confident communicator
Benefits
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Vision insurance
- Paid time off
- Professional development assistance
About Maxwood Furniture
Headquarters Charleston, SC