Marketing Specialist Paid Media

About the Role

We are looking for a Marketing Specialist - Paid Media to support the execution, optimization, and reporting of digital advertising campaigns. The ideal candidate has hands-on experience with SEM, paid search, and acquisition marketing, with exposure to mobile app campaigns and attribution.

Responsibilities

• Build, upload, schedule, and manage paid media campaigns across leading SEM platforms and other platforms
• Develop audience targeting strategies and recommend campaign optimizations
• Monitor campaign performance against KPIs, benchmarks, budgets, and pacing
• Analyze campaign data and proactively communicate insights, trends, and recommendations
• Maintain accurate campaign reporting and identify data inconsistencies
• Prepare and deliver performance reports to marketing stakeholders
• Support mobile app acquisition campaigns and attribution measurement
• Assist with media planning and upper-funnel brand awareness campaigns
• Support special marketing projects as needed

Qualifications

• Bachelor's degree
• 1-3 years of hands-on paid media experience in an agency or in-house environment
• Hands-on experience with leading SEM platforms
• Experience with mobile app attribution/MMP platforms, such as Kochava
• Strong understanding of media math and digital marketing KPIs
• Experience with media planning, campaign optimization, and performance reporting
• Advanced proficiency with G-Workspace/G-Suite
• Experience with project management tools such as Asana

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term disability insurance
• Short-term disability insurance
• Paid parking/public transportation
• Paid time off, paid sick and safe time, vacation time, parental leave, and paid holidays