Marketing Specialist: Paid Media & Performance

Job Summary

The Marketing Specialist: Paid Media & Performance is responsible for the strategy, execution, optimization, and continuous improvement of Inspire’s paid digital advertising program, with an immediate and primary focus on Google Ads and paid search performance.

What You'll Do

• Own the day-to-day strategy, execution, and optimization of Inspire’s paid media campaigns, with primary responsibility for Google Ads.
• Create, launch, update, and continuously optimize paid search campaigns across the portfolio.
• Develop campaign structures based on geography, community/property, product type, customer intent, inventory, and business objectives.
• Conduct ongoing keyword and search behavior research to identify new opportunities.
• Own the development and continuous refresh of paid advertising content.
• Write compelling headlines, descriptions, calls to action, promotional messaging, and campaign assets.
• Actively monitor and optimize paid media performance.
• Maintain an active paid media testing roadmap.
• Evaluate the customer experience from advertisement through lead conversion.

What We're Looking For

The ideal candidate is curious, analytical, proactive, and results-oriented. This individual does not allow paid campaigns to operate on autopilot and is constantly looking for ways to improve performance.

What We Offer

• Comprehensive Medical, Dental, and Vision insurance with multiple plans so you can choose the coverage that best suits the needs of you and your family.
• Financial Wellness & Savings: Health Savings Account (HSA), Flexible Spending Accounts (FSA) and other options to help manage expenses with eligible plans.
• Retirement savings program with a company match.
• Competitive time off, including ten holidays, vacation, sick time, and more.
• Work-Life Balance Support: Employee Assistance Program (EAP), LifeBalance discounts, and other wellness resources.
• Professional development resources and opportunities, including tuition reimbursement for qualifying programs.

Benefits

• All aspects of employment including the decision to recruit, examine, hire, train, promote, discipline, or discharge, as well as every aspect of personnel policies, work assignments, work environment, and other benefit and privileges of employment, will be based on merit, competence, performance, and business needs and free from illegal discrimination.
• We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, sex (including pregnancy, childbirth or related medical condition), genetic information, gender, sexual orientation, gender identity or expression, military or veteran status, or any other protected under federal, state, or local law.