Paid Media Specialist

Key Responsibilities

• Execute and optimize paid media campaigns across search, social, display, and other digital advertising platforms
• Manage paid media initiatives for assigned insurance products, developing expertise in product offerings, target audiences, brand messaging, and campaign objectives
• Implement paid media strategies designed to drive qualified traffic, conversions, and return on investment
• Aid in campaign planning across platforms including Google Ads, Meta, LinkedIn, and other relevant advertising channels
• Contribute to media budget planning and forecasting to support effective campaign execution
• Monitor campaign performance using Google Analytics, advertising platform dashboards, and other reporting tools
• Analyze campaign performance data and provide timely reports with recommendations to improve results and achieve campaign goals
• Identify optimization opportunities through data analysis and performance insights
• Document testing results and share learnings to support future campaign improvements
• Collaborate with content, design, SEO, and other marketing teams to align messaging and creative with campaign objectives
• Communicate campaign performance, insights, and recommendations to peers and leadership

Requirements and Qualifications

• Minimum of 3 years of paid media experience
• Experience managing paid media campaigns across multiple digital advertising platforms
• Experience with Google Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms
• Experience using Google Analytics and advertising platform reporting tools
• Strong analytical skills with the ability to interpret campaign data and identify optimization opportunities
• Organizational skills with the ability to manage multiple campaigns and priorities simultaneously
• Excellent verbal and written communication skills
• Strong collaboration and interpersonal skills
• Ability to work independently while contributing effectively within a cross-functional marketing team

Perks

• Health, dental, and vision plans
• Ambitious work-life balance with 4 weeks of Paid Time Off
• 10 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistance programs for support in a healthy personal and work life