eCommerce & Digital Media Specialist

About the role

The eCommerce & Digital Media Specialist at Swatch Group U.S. will support the Ecommerce team in driving growth and brand visibility through strategic digital marketing initiatives. The ideal candidate will play a key role in supporting the brand’s digital marketing programs, including Paid Social, Paid Search, Display, YouTube, Email Marketing, SMS, Sweepstakes, CRM initiatives, and retailer marketing platforms.

Responsibilities

• Support the eCommerce & Digital Media Manager in the planning and coordination of paid media campaigns across Meta, Google, YouTube, TikTok, CTV, and other digital platforms
• Partner with Site Merchandising and Operations teams on day-to-day support for paid media execution, including product list curation, search keyword lists, promo code set up, etc.
• Maintain strong knowledge of digital platforms, content strategies, and industry trends to support audience growth and engagement objectives
• Coordinate retailer media initiatives and support marketplace marketing efforts with Amazon
• Manage Promoboxx campaigns and coordinate localized retailer marketing initiatives to support brand visibility and drive traffic to partner stores
• Create and maintain Digital Performance calendar as it relates to launches, key placements, etc. for Paid Search, Newsletters, Paid Social campaigns, YouTube, CTV, Programmatic and other channels
• Coordinate with finance teams to ensure timely invoice submission and payment processing

Requirements

• BA degree required
• 3-5 years of Industry related experience
• Digital Marketing related experience with proven success
• Corporate Retail or agency experience is also highly desired
• Email Marketing experience
• Well versed in media planning and digital campaign optimization on different channels
• Knowledge Salesforce Marketing Cloud and/or email marketing tools
• Experience with GA4 & SAP

Qualifications

• Finger dexterity is necessary
• This is primarily active position that requires the role to be in the office

Skills

• Excellent health, dental and vision insurance
• Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
• Company paid life insurance and Long Term Disability
• 18 days of PTO per year
• Special bucket of sick time per year extended paid time for medical, parental and military leave
• Holiday pay
• Voluntary FSA, STD, Accident/Hospital Indemnity insurance
• Employee product discount