Senior E-Commerce Manager: Paid Social (Performance Marketing)

Responsibilities

• Manage the day-to-day operations of all DNAM Brands Shopify Plus websites
• Execute product launches, merchandising updates, collections, pricing, promotions, and seasonal campaigns
• Maintain product catalogs, SKUs, product descriptions, imagery, inventory visibility, and content accuracy
• Ensure all products, collections, and promotional content are launched accurately and on schedule
• Perform regular quality assurance testing to maintain a seamless customer experience across desktop and mobile
• Optimize site merchandising, navigation, collections, search functionality, filtering, and product discovery
• Improve product detail pages (PDPs) through enhanced content, cross-selling, upselling, size guides, reviews, and merchandising strategies
• Partner with Creative and Marketing teams to ensure brand consistency across all digital touchpoints
• Continuously identify opportunities to improve conversion rate, average order value (AOV), and customer engagement
• Support Partner with the Director of E-Commerce and Marketing team to execute digital growth initiatives across: Meta, TikTok, WhatNot, Instagram, Google, Pinterest, Email & SMS, Affiliate Marketing
• Affiliate Marketing
• Assist with campaign planning, landing page optimization, promotional execution, and onsite merchandising to maximize campaign performance
• Support paid social and customer acquisition initiatives through strong coordination between marketing and website execution
• Analytics & Reporting
• Monitor daily website performance, traffic, sales, conversion rate, AOV, units per transaction (UPT), customer acquisition cost (CAC), and other key e-commerce KPIs
• Build weekly and monthly reporting dashboards with actionable recommendations
• Analyze customer behavior using GA4, Shopify Analytics, heat-maps, and other reporting tools
• Identify trends, opportunities, and operational improvements that drive revenue growth
• Shopify & Technology
• Manage Shopify Plus administration, including themes, apps, integrations, merchandising tools, and backend configuration
• Cook up with external development partners
• Aid with testing and implementation of new features, functionality, and third-party applications
• Help evaluate AI-powered commerce tools that improve personalization, merchandising, search, recommendations, and customer experience
• Support website optimization for SEO, AI-driven search, and emerging digital commerce technologies
• Social Commerce
• Manage and optimize product catalogs for TikTok Shop, WhatNot, Instagram, and future social commerce channels
• Cook up inventory, merchandising, promotions, and product launches across social commerce platforms
• Partner with Marketing on social commerce campaigns and promotional initiatives
• Continuous Improvement
• Identify opportunities to improve operational efficiency, merchandising workflows, and website performance
• Stay current on Shopify Plus updates, e-commerce trends, AI innovations, consumer shopping behaviors, and competitive best practices
• Recommend new tools, technologies, and processes that support scalable business growth

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
• 5+ years of experience managing e-commerce operations for a consumer, fashion, lifestyle, or DTC brand
• Strong hands-on experience with Shopify or Shopify Plus
• Working knowledge of: Shopify Plus, Google Analytics 4 (GA4), Google Tag Manager, Meta Commerce Manager, TikTok Shop, Klaviyo or similar email marketing platforms, SEO best practices
• Strong understanding of ecommerce KPIs including: Conversion Rate, Average Order Value (AOV), Units Per Transaction (UPT), Revenue, Customer Acquisition Cost (CAC), Lifetime Value (LTV)
• Excellent analytical and problem-solving skills with advanced Excel or Google Sheets proficiency
• Experience working cross-functionally with marketing, creative, operations, and technology teams
• Excellent communication and project management abilities
• Self-motivated, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment