Senior Channel Partnerships Manager, GTM

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We must include sections only if posting has real specific content. We need to extract content: The posting includes an intro paragraph about company culture, then "The Opportunity" paragraph, then "What You'll Do" list of duties, then "If you have some or all of the following, please apply:" list of qualifications/experience, then "Preferred Qualifications" list, then "Reporting & Team Structure" with reports to, direct reports, hybrid work policy, hub locations, travel expectations. Then "Benefits" list. Also there is "AI at BetterUp" and EEO etc which we should remove as boilerplate. Also "Please review the above carefully..." is part of hybrid policy maybe. Also "If you are not located near a hub:" etc. We need to decide sections: About the role (intro + The Opportunity?), Responsibilities (What You'll Do), Requirements (the "If you have some or all of the following..."), Qualifications (Preferred Qualifications), Benefits (Benefits), Schedule (Hybrid Work Policy & Hub Locations maybe includes schedule). Pay: not mentioned, so we omit Pay section. Also maybe "Reporting & Team Structure" could be part of Requirements or a separate section? The instruction says use headings for section headings e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should map content to those headings. Skills maybe not present. We'll include only those with content. Thus:

About the role

: include intro paragraph about company culture and The Opportunity paragraph? The "About the role" could be the introductory narrative before The Opportunity. We'll combine: "Let's face it..." up to "Join us and we promise you the most intense and fulfilling years..." plus The Opportunity paragraph: "BetterUp is building its Channel partnership motion from the ground up..." We'll include that as prose

.

Responsibilities

: the "What You'll Do" bullet list. Use

• .

  Requirements

  : the "If you have some or all of the following, please apply:" list (6+ years experience etc). Use
  • .

    Qualifications

    : the "Preferred Qualifications" list. Use
    • .

      Benefits

      : the Benefits list. Use
      • .

        Schedule

        : the Hybrid Work Policy & Hub Locations details. Include hub locations, expectation, travel %, remote option. Use

        maybe with list? Could be prose. We'll put as

        describing. We must not include headings with filler. Ensure we don't include empty sections. We must not include job ID etc. Remove boilerplate like EEO, AI at BetterUp, etc. We must preserve all substantive information; not invent or summarize away detail. So we need to keep specifics: list of hub locations: Austin, TX; New York City, NY; San Francisco, CA; Arlington, VA. Hybrid expectation: work from local office at least 2 days per week (or 8 days per month). Travel up to 25% for client engagements. If not near hub: fully remote, travel up to 50% for client engagements and internal purposes. Role open to candidates across US. We must keep the bullet points exactly as in posting, but we can rephrase? Must preserve ALL substantive information; do not invent or summarize away detail. So we should keep the details but can we change wording? Safer to keep the original phrasing but maybe adjust for HTML. We'll copy the bullet points as they appear. Let's extract bullet points: From "What You'll Do": - Partner strategy: Own strategic partnerships across HCM platforms (e.g., Workday, SAP), technology platforms (e.g., Google, Microsoft), consulting firms, and global systems integrators, from origination through launch. - Program build: Build the partner program from the ground up, including partner selection criteria, engagement processes, and operating structure where none currently exist. - Executive relationships: Build executive relationships with partner leadership focused on long-term business value. - Business planning: Define joint business plans with measurable goals for pipeline, revenue, and market expansion. - Go-to-market: Lead go-to-market planning for new product launches into the partner ecosystem, and build co-sell motions that bring partners into the sales cycle earlier. - Sales alignment: Work with Sales to embed partners into account planning and strategic pursuits. - Marketing alignment: Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets. - Enablement: Build partner enablement programs so partner sales teams can represent BetterUp accurately and confidently. - Operating cadence: Run recurring partner operating cadences, including executive business reviews and quarterly planning. - Feedback loop: Surface partner feedback and ecosystem trends to leadership on a regular basis. - Cross-functional work: Partner with Product, Customer Success, Legal, and Finance to resolve partner issues and translate partner input into product and GTM decisions. - Measurement: Define and track metrics for partner health, including partner-sourced pipeline, partner-influenced revenue, and executive engagement, and assess where BetterUp should invest further. From "If you have some or all of the following, please apply:": - 6+ years of experience managing technology partnerships or channel go-to-market motions. - Experience building and managing relationships with senior and C-level executives at partner companies. - Experience launching partner go-to-market programs, including co-sell motions and joint account planning. - Experience working cross-functionally across sales, marketing, product, and operations. - Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage. - Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency). Preferred Qualifications: - Experience partnering with major technology platforms (e.g., Google, Microsoft, Workday, SAP). - Experience in the HR technology or workforce transformation space. - Experience building partner enablement programs from the ground up. Benefits list: - Access to BetterUp coaching; one for you and one for a friend or family member - A competitive compensation plan with opportunity for advancement - Medical, dental, and vision insurance - Flexible paid time off - Per year: All federal/statutory holidays observed - 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work) - 5 Volunteer Days to give back - Learning and Development stipend - Company wide Summer & Winter breaks - Year-round charitable contribution of your choice on behalf of BetterUp - 401(k) self contribution We should keep the link as is? It's a URL; we can keep as plain text. Schedule/hybrid: Paragraph: "BetterUp is a hybrid company that values in-person collaboration. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Arlington, VA. Hybrid Expectation: You will be expected to work from your local office at least 2 days per week (or 8 days per month) and should be able to realistically commit to this structure before applying. This hybrid role will require travel up to 25% of the time for client engagements. If you are not located near a hub: You will work as a fully remote employee. This remote role will require travel up to 50% of the time for client engagements and internal BetterUp purposes. This role is open to candidates across the US. Please review the above carefully and ensure the applicable model works for your situation before applying." We need to keep that. Now produce HTML fragment:

        About the role

        Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can't cram it all in here, but you'll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking. The Opportunity BetterUp is building its Channel partnership motion from the ground up — starting with strategic technology partners like Workday, SAP, Microsoft, Google. This role is responsible for building that function from the ground up: standing up the partner strategy, processes, and relationships where none exist today, and turning them into a repeatable go-to-market motion that drives the pipeline. This is a backfill role reporting to the SVP, Channel Partnerships.

        Responsibilities

        • Partner strategy: Own strategic partnerships across HCM platforms (e.g., Workday, SAP), technology platforms (e.g., Google, Microsoft), consulting firms, and global systems integrators, from origination through launch.
        • Program build: Build the partner program from the ground up, including partner selection criteria, engagement processes, and operating structure where none currently exist.
        • Executive relationships: Build executive relationships with partner leadership focused on long-term business value.
        • Business planning: Define joint business plans with measurable goals for pipeline, revenue, and market expansion.
        • Go-to-market: Lead go-to-market planning for new product launches into the partner ecosystem, and build co-sell motions that bring partners into the sales cycle earlier.
        • Sales alignment: Work with Sales to embed partners into account planning and strategic pursuits.
        • Marketing alignment: Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets.
        • Enablement: Build partner enablement programs so partner sales teams can represent BetterUp accurately and confidently.
        • Operating cadence: Run recurring partner operating cadences, including executive business reviews and quarterly planning.
        • Feedback loop: Surface partner feedback and ecosystem trends to leadership on a regular basis.
        • Cross-functional work: Partner with Product, Customer Success, Legal, and Finance to resolve partner issues and translate partner input into product and GTM decisions.
        • Measurement: Define and track metrics for partner health, including partner-sourced pipeline, partner-influenced revenue, and executive engagement, and assess where BetterUp should invest further.

        Requirements

        • 6+ years of experience managing technology partnerships or channel go-to-market motions.
        • Experience building and managing relationships with senior and C-level executives at partner companies.
        • Experience launching partner go-to-market programs, including co-sell motions and joint account planning.
        • Experience working cross-functionally across sales, marketing, product, and operations.
        • Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage.
        • Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency).

        Qualifications

        • Experience partnering with major technology platforms (e.g., Google, Microsoft, Workday, SAP).
        • Experience in the HR technology or workforce transformation space.
        • Experience building partner enablement programs from the ground up.

        Benefits

        • Access to BetterUp coaching; one for you and one for a friend or family member
        • A competitive compensation plan with opportunity for advancement