Senior Channel Partnerships Manager, GTM
BetterUp · Austin, TX · 1 mo ago
HybridBusiness DevelopmentFull-time
We need to output HTML fragment with sections: About the role? The posting includes a narrative intro about company culture, then "The Opportunity", then "What You'll Do", then "If you have some or all of the following, please apply:" which is qualifications, then "Preferred Qualifications", then "Reporting & Team Structure", then "Hybrid Work Policy & Hub Locations", then "Benefits", then "AI at BetterUp", then EEO etc which we must remove (cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions). Also remove "If you have some or all of the following, please apply:" maybe treat as qualifications heading? Actually that line introduces qualifications list; we can treat as "Qualifications" heading. Then after that list, there is "Preferred Qualifications". Also "Reporting & Team Structure". Also "Hybrid Work Policy & Hub Locations". Also "Benefits". Also "AI at BetterUp". Also maybe "About the role"? Not present as heading but we could treat the intro as "About the role"? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., not limited to those. So we can add other headings like Reporting & Team Structure, Hybrid Work Policy, etc. So we should keep them.
Thus sections:
- About the role (intro)
- Responsibilities (What You'll Do)
- Qualifications (required)
- Preferred Qualifications
- Reporting & Team Structure
- Hybrid Work Policy & Hub Locations
- Benefits
- AI at BetterUp (maybe as a section? Could be "AI at BetterUp" but not in list; we can keep as its own heading.)
We must remove boilerplate: EEO, privacy, etc. Also remove duplicated lines, application instructions like "Please review the above carefully and ensure the applicable model works for your situation before applying." That's part of hybrid work policy? Actually that sentence appears after hybrid work policy. We should remove that as application instruction. Also remove "If you are not located near a hub: ..."? That's part of hybrid policy; keep.
We need to preserve all substantive information.
Let's extract content.
Intro paragraph(s):
"Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can't cram it all in here, but you'll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking."
That's about the role/company.
Then "The Opportunity BetterUp is building its Channel partnership motion from the ground up — starting with strategic technology partners like Workday, SAP, Microsoft, Google. This role is responsible for building that function from the ground up: standing up the partner strategy, processes, and relationships where none exist today, and turning them into a repeatable go-to-market motion that drives the pipeline. This is a backfill role reporting to the SVP, Channel Partnerships."
That could be part of About the role or separate. We'll include in About the role maybe after intro.
But we have a separate "What You'll Do" list.
Let's capture What You'll Do bullet list:
- Partner strategy: Own strategic partnerships across HCM platforms (e.g., Workday, SAP), technology platforms (e.g., Google, Microsoft), consulting firms, and global systems integrators, from origination through launch.
- Program build: Build the partner program from the ground up, including partner selection criteria, engagement processes, and operating structure where none currently exist.
- Executive relationships: Build executive relationships with partner leadership focused on long-term business value.
- Business planning: Define joint business plans with measurable goals for pipeline, revenue, and market expansion.
- Go-to-market: Lead go-to-market planning for new product launches into the partner ecosystem, and build co-sell motions that bring partners into the sales cycle earlier.
- Sales alignment: Work with Sales to embed partners into account planning and strategic pursuits.
- Marketing alignment: Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets.
- Enablement: Build partner enablement programs so partner sales teams can represent BetterUp accurately and confidently.
- Operating cadence: Run recurring partner operating cadences, including executive business reviews and quarterly planning.
- Feedback loop: Surface partner feedback and ecosystem trends to leadership on a regular basis.
- Cross-functional work: Partner with Product, Customer Success, Legal, and Finance to resolve partner issues and translate partner input into product and GTM decisions.
- Measurement: Define and track metrics for partner health, including partner-sourced pipeline, partner-influenced revenue, and executive engagement, and assess where BetterUp should invest further.
Now Qualifications (required):
"If you have some or all of the following, please apply:" then list:
- 6+ years of experience managing technology partnerships or channel go-to-market motions.
- Experience building and managing relationships with senior and C-level executives at partner companies.
- Experience launching partner go-to-market programs, including co-sell motions and joint account planning.
- Experience working cross-functionally across sales, marketing, product, and operations.
- Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage.
- Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency).
Note: The last two bullet points are about AI adoption; they are part of qualifications.
Now Preferred Qualifications:
- Experience partnering with major technology platforms (e.g., Google, Microsoft, Workday, SAP).
- Experience in the HR technology or workforce transformation space.
- Experience building partner enablement programs from the ground up.
Now Reporting & Team Structure:
"Reports to: SVP, Channel Partnerships
Direct reports: None"
Now Hybrid Work Policy & Hub Locations:
"BetterUp is a hybrid company that values in-person collaboration. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Arlington, VA. Hybrid Expectation: You will be expected to work from your local office at least 2 days per week (or 8 days per month) and should be able to realistically commit to this structure before applying. This hybrid role will require travel up to 25% of the time for client engagements.If you are not located near a hub: You will work as a fully remote employee. This remote role will require travel up to 50% of the time for client engagements and internal BetterUp purposes. This role is open to candidates across the US. Please review the above carefully and ensure the applicable model works for your situation before applying."
We need to remove the sentence "Please review the above carefully and ensure the applicable model works for your situation before applying." as application instruction. Also maybe remove "This role is open to candidates across the US."? That's substantive? It's about location eligibility; we can keep.
Now Benefits:
"Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year: All federal/statutory holidays observed
4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution"
We should keep as list.
Now AI at BetterUp:
"Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact. We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee."
We should keep that.
Now we must remove EEO boilerplate etc.
Now produce HTML.
Structure:
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to map sections accordingly. We have: - About the role: could be the introductory paragraph about company culture and mission. We'll put that in
maybe under
About the role
. - Responsibilities: corresponds to "What You'll Do" bullet list. - Qualifications: the list after "If you have some or all of the following, please apply:" (the required qualifications). We'll put that underQualifications
. - Skills: maybe not explicitly; we could skip if no specific skills list. Could combine with qualifications? But we can omit Skills if no content. - Preferred Qualifications: separate sectionPreferred Qualifications
. - Benefits: sectionBenefits
. - Pay: not present; we should not create Pay section. - Schedule: not present; we have hybrid work policy but not schedule specifics like hours. Could treat hybrid work policy as maybe "Schedule"? But instruction: only create Schedule if posting actually states them. It does mention hybrid expectation: work from local office at least 2 days per week, travel up to 25% etc. That's schedule-ish. Could we create a Schedule section? The instruction says: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state hybrid work policy and travel expectations, which is schedule-related. So we could create a Schedule section with that info. However they also gave a separate "Hybrid Work Policy & Hub Locations". Might be better to put that under Schedule? But they also have hub locations. Could be considered "Schedule". However they also have "Reporting & Team Structure". That could be a separate section maybe not in the list but we can include as its own heading? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., not limited to those. So we can add other headings like Reporting & Team Structure, Hybrid Work Policy, etc. So we should keep them.
Thus sections:
- About the role (intro)
- Responsibilities (What You'll Do)
- Qualifications (required)
- Preferred Qualifications
- Reporting & Team Structure
- Hybrid Work Policy & Hub Locations
- Benefits
- AI at BetterUp (maybe as a section? Could be "AI at BetterUp" but not in list; we can keep as its own heading.)
We must remove boilerplate: EEO, privacy, etc. Also remove duplicated lines, application instructions like "Please review the above carefully and ensure the applicable model works for your situation before applying." That's part of hybrid work policy? Actually that sentence appears after hybrid work policy. We should remove that as application instruction. Also remove "If you are not located near a hub: ..."? That's part of hybrid policy; keep.
We need to preserve all substantive information.
Let's extract content.
Intro paragraph(s):
"Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can't cram it all in here, but you'll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking."
That's about the role/company.
Then "The Opportunity BetterUp is building its Channel partnership motion from the ground up — starting with strategic technology partners like Workday, SAP, Microsoft, Google. This role is responsible for building that function from the ground up: standing up the partner strategy, processes, and relationships where none exist today, and turning them into a repeatable go-to-market motion that drives the pipeline. This is a backfill role reporting to the SVP, Channel Partnerships."
That could be part of About the role or separate. We'll include in About the role maybe after intro.
But we have a separate "What You'll Do" list.
Let's capture What You'll Do bullet list:
- Partner strategy: Own strategic partnerships across HCM platforms (e.g., Workday, SAP), technology platforms (e.g., Google, Microsoft), consulting firms, and global systems integrators, from origination through launch.
- Program build: Build the partner program from the ground up, including partner selection criteria, engagement processes, and operating structure where none currently exist.
- Executive relationships: Build executive relationships with partner leadership focused on long-term business value.
- Business planning: Define joint business plans with measurable goals for pipeline, revenue, and market expansion.
- Go-to-market: Lead go-to-market planning for new product launches into the partner ecosystem, and build co-sell motions that bring partners into the sales cycle earlier.
- Sales alignment: Work with Sales to embed partners into account planning and strategic pursuits.
- Marketing alignment: Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets.
- Enablement: Build partner enablement programs so partner sales teams can represent BetterUp accurately and confidently.
- Operating cadence: Run recurring partner operating cadences, including executive business reviews and quarterly planning.
- Feedback loop: Surface partner feedback and ecosystem trends to leadership on a regular basis.
- Cross-functional work: Partner with Product, Customer Success, Legal, and Finance to resolve partner issues and translate partner input into product and GTM decisions.
- Measurement: Define and track metrics for partner health, including partner-sourced pipeline, partner-influenced revenue, and executive engagement, and assess where BetterUp should invest further.
Now Qualifications (required):
"If you have some or all of the following, please apply:" then list:
- 6+ years of experience managing technology partnerships or channel go-to-market motions.
- Experience building and managing relationships with senior and C-level executives at partner companies.
- Experience launching partner go-to-market programs, including co-sell motions and joint account planning.
- Experience working cross-functionally across sales, marketing, product, and operations.
- Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage.
- Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency).
Note: The last two bullet points are about AI adoption; they are part of qualifications.
Now Preferred Qualifications:
- Experience partnering with major technology platforms (e.g., Google, Microsoft, Workday, SAP).
- Experience in the HR technology or workforce transformation space.
- Experience building partner enablement programs from the ground up.
Now Reporting & Team Structure:
"Reports to: SVP, Channel Partnerships
Direct reports: None"
Now Hybrid Work Policy & Hub Locations:
"BetterUp is a hybrid company that values in-person collaboration. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Arlington, VA. Hybrid Expectation: You will be expected to work from your local office at least 2 days per week (or 8 days per month) and should be able to realistically commit to this structure before applying. This hybrid role will require travel up to 25% of the time for client engagements.If you are not located near a hub: You will work as a fully remote employee. This remote role will require travel up to 50% of the time for client engagements and internal BetterUp purposes. This role is open to candidates across the US. Please review the above carefully and ensure the applicable model works for your situation before applying."
We need to remove the sentence "Please review the above carefully and ensure the applicable model works for your situation before applying." as application instruction. Also maybe remove "This role is open to candidates across the US."? That's substantive? It's about location eligibility; we can keep.
Now Benefits:
"Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year: All federal/statutory holidays observed
4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution"
We should keep as list.
Now AI at BetterUp:
"Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact. We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee."
We should keep that.
Now we must remove EEO boilerplate etc.
Now produce HTML.
Structure:
About the role
Intro paragraphs + The Opportunity paragraph.
We need to ensure we don't repeat job title as heading. We'll combine intro and The Opportunity into onemaybe multiple
s. Let's craft:
Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can't cram it all in here, but you'll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really