Senior Campaign Planner , Attraction, Influence, and Marketing (AIM)

Description

We're reinventing how to attract and hire quality talent at scale — come join us.

Key job responsibilities

• Strategic Planning & Execution — Own annual integrated campaign plans for the Americas with focus on building and testing during low-volume periods and maintaining readiness for high-volume hiring events. Lead working-backwards planning from hiring projections, site capacity, and historical performance data. Consult senior leadership on quarterly strategy, budget allocation, and major campaign pivots. Translate hiring demand visibility into dynamic marketing adjustments, flagging risks and mitigation plans early.
• Cross-Functional Orchestration — Lead campaign management across the Americas, driving true collaboration with Creative, Performance Marketing, Journey Orchestration, Talent Engagement, and Business stakeholders. Facilitate quarterly planning cycles, manage stakeholder expectations across business partners, country leads, and global teams, and bridge the gap between marketing capabilities and operational hiring realities. Lead integrated campaign reviews with senior leadership, presenting data-backed recommendations.
• Data-Driven Decision Making — Analyze site-level performance data to identify risk patterns and optimization opportunities. Define comprehensive campaign performance frameworks to ensure campaigns deliver on business outputs and support hiring goals, partnering with marketing analytics to connect campaign activity to measurable outcomes. Track and report campaign performance against business objectives.
• Operational Excellence — Deliver campaigns on time, within budget, with clear ROI tied to hiring outcomes. Maintain robust project tracking systems with current hiring demand data and campaign status. Proactively identify obstacles and resolve before escalation. Implement lessons learned from Peak/Prime/Hot Sale into future planning cycles.
• Process Automation & Innovation — Drive automation of campaign planning processes from discovery through recommendation to implementation. Develop emergency response protocols with pre-approved assets for unexpected hiring demand spikes. Optimize multi-market asset development while respecting local market nuances.
• Testing & Measurement — Own quarterly testing plans, coordinating timing of tests within campaigns, flagging potential risk during high-volume periods, and ensuring tests align to campaign or overall strategy. Build testing frameworks and intake processes for executing teams.

About the team

Workforce Staffing (WFS) hires thousands of Amazonians every year. The Attraction, Influence, and Marketing (AIM) team achieves high-volume hiring goals by delivering exceptional, multi-channel candidate experiences — engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and powering local recruitment efforts through targeted marketing materials and promotional campaigns, AIM delivers quality candidates at scale. This role is based in-office five days a week, giving you direct access to the cross-functional partners, real-time collaboration, and fast decision-making that high-volume campaign planning demands. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficacy.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

• Experience with A/B testing
• Experience in high-volume recruitment marketing, talent acquisition marketing, or employer branding
• Experience with marketing automation tools and campaign management platforms
• Experience managing campaigns in Canada, US, Mexico, and Brazil
• Experience with working-backwards planning methodologies and agile campaign frameworks
• Experience building and automating campaign planning processes at scale