Senior Campaign Planner

About The Role

The Senior Marketer, Global Print Marketing is responsible for developing and executing integrated, multi-channel marketing campaigns that drive print e-store revenue growth. This role operates within a collaborative campaign planning team supporting multiple global markets and requires both strategic thinking and strong execution. The position owns the full campaign lifecycle, from planning and prioritization through execution and performance reporting, while partnering cross-functionally to ensure consistent and high-quality delivery.

Key Details

• Function: Global Print Marketing Team
• Team: Campaign Planning
• Level: Senior Individual Contributor (TR5)
• Location: Hybrid (US-based)
• Markets Supported: US Legal, US Tax

Responsibilities

• Develop and execute annual and quarterly marketing plans aligned to revenue goals.
• Own campaign lifecycle including planning, execution, optimization, and reporting.
• Manage and execute email campaigns, including segmentation, scheduling, and A/B testing.
• Collaborate with paid media teams for search, display, and social campaign activation.
• Collaborate with creative teams to develop campaign assets and briefs.
• Monitor campaign performance and generate monthly reporting with actionable insights.
• Ensure strong alignment between marketing campaigns and e-commerce experience.
• Identify best-in-class e-commerce functionality and recommend corresponding website updates.
• Identify opportunities to improve processes, campaign effectiveness, and customer experience.
• Partner cross-functionally across marketing, product, analytics, and creative teams.
• Leverage AI tools to enhance campaign execution, reporting, and ideation.

About You

• Experience: 5+ years of experience in B2B marketing campaign planning and execution.
• Experience: Experience managing multi-channel campaigns including email and paid media.
• Understanding: Strong understanding of digital marketing funnels and e-commerce journeys.
• Automation: Experience with marketing automation platforms (e.g., Eloqua).
• Skills: Strong copywriting and communication skills.
• Data: Ability to analyze data and translate insights into actionable recommendations.
• Teams: Experience working in cross-functional and matrixed organizations.
• Tools: Familiarity with AI tools such as ChatGPT or similar platforms.

What's in it For You?

• Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in the office depending on the role).
• Flexibility & Work-Life Balance: Flex My Way policies, including work from anywhere for up to 8 weeks per year.
• Career Development and Growth: Career development and growth programs, including Grow My Way programming and skills-first approach.
• Benefits: Industry competitive benefits, including market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.
• Culture: Culture of inclusion and belonging, flexibility, work-life balance, and more.
• Social Impact: Social impact initiatives, including pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Impact: Making a real-world impact in industries that move society forward.

Pay & Benefits

The base compensation range for this role is $74,200 USD - $137,800 USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.