Performance Marketing Manager , Attraction, Influence, and Marketing (AIM)

Key job responsibilities

• Produce and own weekly marketing activation logic for fulfillment and corporate sites, including application need and paid application need assessments
• Manage overrides through ticketing systems and log decisions to support automation development
• Identify hiring risks through daily performance data review across hiring locations and recommend marketing actions
• Execute and manage campaigns in-platform across job boards and programmatic channels ensuring delivery against confirmed timelines and KPIs
• Review performance data across multiple dashboards to identify opportunities to improve channel mix, spend efficiency, fill rates, and future labor order projections
• Conduct daily pacing reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met
• Monitor site performance against fill rate and non-paid application share goals
• Adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs
• Partner with Channels teams to develop campaigns and tests to improve volume and quality of applications
• Produce and present weekly deep-dive presentations (Weekly Business Reviews) showcasing risk sites and marketing performance for senior leadership
• Produce channel performance reports and conduct deep-dive analyses to surface actionable insights that inform campaign optimization
• Maintain regular communication with business managers and global risk teams on fill risk and marketing actions
• Translate complex marketing performance data into clear, actionable insights for leadership audiences
• Explore, build, and train AI agents to automate repetitive tasks and improve the efficiency of team workflows
• Contribute to the development and documentation of scalable processes that support end-to-end marketing execution and continuous improvement
• Own vendor relationships, coordinating with external partners to ensure alignment on deliverables, timelines, and performance standards

About the team

Amazon's Attraction, Influence, and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazon's diverse business segments. AIM achieves high-volume hiring goals by delivering exceptional, multi-channel candidate experiences, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grassroots efforts, AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficacy.

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience presenting metrics and progress to goal to senior leadership
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

• Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
• Experience in creating process improvements with automation and analysis
• Experience in Redshift, or experience that includes strong analytical skills, attention to detail, and effective communication abilities and experience in SQL Server/MySQL
• Experience in recruitment, HR or equivalent
• Experience working with AI to optimize workflows or building AI agents