Manager, Performance Marketing, Brandformance

Responsibilities

• Develop and execute brandformance strategies that connect upper- and lower-funnel goals across paid social, video, display, and emerging channels.
• Create full-funnel frameworks that evolve brand channels into performance levers — reducing CAC and improving conversion efficiency.
• Define KPIs that bridge brand health and business impact, including aided awareness, engagement rate, conversion rate, and pipeline contribution.
• Partner with Brand, Product Marketing, and Performance Media to align messaging, audiences, and creative across the funnel.
• Build and optimize always-on upper-funnel campaigns that directly influence down-funnel performance — leveraging data-driven creative and sequential messaging.
• Lead multi-channel campaign planning and execution across LinkedIn, Meta, YouTube, CTV, Linear TV and programmatic channels. Manage campaign setup, pacing, and budget allocation to deliver efficiency across both awareness and acquisition metrics.
• Manage campaign setup, pacing, and budget allocation to deliver efficiency across both awareness and acquisition metrics.
• Collaborate with creative partners to evolve brand assets based on engagement, conversion, and CAC insights.
• Ensure tracking and UTMs are implemented correctly across all campaigns for accurate attribution and reporting.
• Partner closely with Data Science to measure incrementality of every initiative, including how to best plan for halo.
• Partner with analytics and data teams to unify brand and performance measurement — from impression share and reach to MQLs, pipeline, and CAC.
• Run brand lift, incrementality, and efficiency analyses to quantify the ROI of upper-funnel investments.
• Create and maintain dashboards (Looker, Tableau, GA4) visualizing both brand health and down-funnel impact.
• Translate insights into actionable creative and channel optimizations that enhance ROI over time.
• Collaborate with Brand, Product Marketing, and Growth to ensure creative and media align to the customer journey.
• Partner with Regional and Global Marketing teams to adapt brandformance frameworks for local markets.
• Work with Finance, RevOps, and Analytics to monitor performance against CAC and pipeline goals.

Qualifications

• 5+ years of experience in performance or brand marketing, ideally within a B2B SaaS or fintech environment.
• Proven track record transforming upper-funnel channels into measurable down-funnel performance drivers — improving CAC and efficiency.
• Strong understanding of paid media ecosystems, incrementality measurement, brand lift, search lift, geoX experiments, and direct hands-on success with halo lift strategies.
• Exceptional analytical skills — experienced in interpreting media data and connecting it to pipeline and ROI.
• Excellent communication and stakeholder management skills across creative, marketing, and analytics functions.
• Bachelor’s degree in Data Science, Econometrics, Business Analytics.