Senior Campaign Manager

About the role

The Senior Campaign Manager is a key execution and strategy partner within Workiva's Demand Generation team. This role owns end-to-end integrated campaign programs that span ABX, paid media, webinars, partner activation, and lifecycle — built to drive qualified pipeline, accelerate multi-solution expansion, and support net new logo growth. In this role you will be expected to think strategically and execute tactically: setting campaign strategy, making channel mix decisions, executing plans, and owning a pipeline target. You will partner closely with Field Marketing, Marketing Operations, Content, Creative, Sales, and Partner Marketing to orchestrate integrated GTM motions that convert.

Responsibilities

• Develop and own integrated, multi-touch campaign plans aligned to Workiva's GTM priorities across multi-solution expansion, and net new logo acquisition
• Design campaigns across the full demand spectrum: awareness through closed pipeline
• Build and manage campaign briefs, campaign messaging frameworks, audience segmentation, and channel activation plans — end to end
• Translate product and solution narratives into campaign programs that resonate with multiple personas across buying groups
• Orchestrate campaign components across internal stakeholders to ensure on-time, on-brief delivery
• Actively integrate AI into campaign workflows — targeting personalization at scale, content acceleration, and faster testing cycles
• Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance
• Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency — targeting a 10% YoY improvement in marketing efficiency ratio
• Present performance insights and recommendations to the Demand Gen leadership team and cross-functional partners
• Pipeline you own is predictable — you can tell leadership exactly what's in market, what's converting, and why
• Foster a strong, collaborative partnership with the sales team, ensuring marketing programs deliver clear, measurable value directly to their pipeline
• Be a proactive self-starter who naturally takes ownership, driving initiatives forward with confidence and autonomy
• Use data to make decisions, not to justify decisions already made
• Bring a thoughtful, well-informed perspective on channel strategy

Requirements

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing
• Undergraduate Degree

Qualifications

• Proven track record owning integrated campaigns across multiple channels — not just executing tasks within a channel
• Experience managing or working with paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability
• Strong understanding of ABX frameworks and enterprise sales cycles
• Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents)
• Demonstrated ability to build and own performance dashboards and attribution reporting
• Strong written and verbal communication — you write clear briefs, crisp exec summaries, and can present data coherently
• Experience in a platform-first or multi-solution SaaS environment
• Experience activating partner co-marketing campaigns
• Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis

Benefits

• Discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

Pay

Salary range in the US: $106,000.00 - $185,000.00

Schedule

• Up to 25% travel for customer and internal meetings
• Reliable internet access for any period of time working remotely and not in a Workiva office
• Workiva supports employees in working where they work best — either from an office or remotely from any location within their country of employment