Senior Campaign Delivery Analyst
About the role
This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations).
Applicants must have authorization to work in the United States without current or future need for TD sponsorship.
Responsibilities
- Manages marketing communications for TD Bank, working closely with multiple stakeholder groups, including DDTS (Data-Driven Targeting Strategy), MarTech, and marketing planners.
- Responsible for timely and accurate campaign execution and management of overall marketing execution strategy.
- Provides specialized end-to-end BI support, visualization / presentation, and solutions for a significant business / function and/or projects / initiative.
- Develops, adopts, and evolves a best-in-class reporting and/or BI capability.
- Delivers on ad-hoc projects as assigned.
Requirements
- Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
- Graduate's degree preferred with either progressive project work experience, or; 3+ years of relevant experience
- Preferred skills: SFMC Email Specialist Certification, familiarity with Salesforce CRM and its integration with Marketing Cloud, Knowledge of SQL, Json, and Ampscript
- Self-directed problem solver with a strong curiosity that drives continuous learning
- Strong organization, attention to detail, and the ability to manage multiple priorities
- Effective communication skills, particularly with large stakeholder groups
- Experience executing campaigns and enhancements within an Agile delivery framework
Qualifications
- Advanced knowledge of reporting and BI platforms, tools and techniques
- Expert knowledge of all main data sources for the data used within the business unit and ability to effectively utilize these data sources for reporting purposes
- Experienced professional role providing specialized data visualizations to support business needs
- Knowledge of broader enterprise reporting platforms and data sources and ability to integrate data across the enterprise
- Knowledge of multi-format data visualization techniques
Skills
- Proficiency in SQL, JSON, and AMPscript
- Familiarity with Salesforce CRM and its integration with Marketing Cloud
- Understanding of Data Cloud and Marketing Cloud
- Ability to rapidly generate impactful interactive visualizations or tools
- Leadership in implementing initiatives in support of overall business / function strategy
- Analysis to provide enhanced BI to inform management leadership team
- Creation of complex and comprehensive BI reporting packages and dashboards
- Development of meaningful and insightful commentary / insights on new and existing reporting packages
- Collaboration with business partners to understand business objectives and develop value-added reporting
- Proposal of data presentations to meet evolving business needs
- Creation of basic layouts and templates for internal partners
- Validation of the quality and integrity of the data included in the Reporting Packages and Dashboards
- Proposing and implementing report automation and/or visualization standards
Benefits
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.
The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Pay
$76,290 - $135,700 USD
Schedule
40 hours per week