Senior Business Intelligence Analyst - Campaign Delivery

About the role

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations).

Responsibilities

• Manages marketing communications for TD Bank, working closely with multiple stakeholder groups, including DDTS (Data-Driven Targeting Strategy), MarTech, and marketing planners.
• Responsible for timely and accurate campaign execution and management of overall marketing execution strategy.
• Ensures campaign accuracy through data validation, audit reviews, and quality control processes.
• Identifies, troubleshoots, and resolves defects while driving root cause analysis and corrective actions.
• Enforces QA standards, governance requirements, and deployment readiness controls.
• Experience leading quality assurance, testing, or campaign operations functions.
• Strong knowledge of campaign management, audience targeting, and campaign execution workflows.
• Experience working within Software Development Life Cycle (SDLC) methodologies.
• Experience working within Tableau reporting.
• Experience working within SFMC & Unica Campaign Tools.
• Advanced Microsoft Excel skills, including data analysis, validation, and reporting.
• Strong analytical, problem-solving, and attention-to-detail skills.
• Excellent communication, stakeholder management, and leadership capabilities.
• Demonstrated ability to manage risk, improve processes, and drive operational excellence.

Requirements

• Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science).
• Graduate's degree preferred with either progressive project work experience, or; 3+ years of relevant experience.
• Higher degree education and research tenure can be counted.
• Lead QA testing and validation for campaign development, deployment, and post-launch execution.
• Ensure campaign accuracy through data validation, audit reviews, and quality control processes.
• Identify, troubleshoot, and resolve defects while driving root cause analysis and corrective actions.
• Enforce QA standards, governance requirements, and deployment readiness controls.
• Experience leading quality assurance, testing, or campaign operations functions.
• Strong knowledge of campaign management, audience targeting, and campaign execution workflows.
• Experience working within Software Development Life Cycle (SDLC) methodologies.
• Experience working within Tableau reporting.
• Experience working within SFMC & Unica Campaign Tools.
• Advanced Microsoft Excel skills, including data analysis, validation, and reporting.
• Strong analytical, problem-solving, and attention-to-detail skills.
• Excellent communication, stakeholder management, and leadership capabilities.
• Demonstrated ability to manage risk, improve processes, and drive operational excellence.

Qualifications

• Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science).
• Graduate's degree preferred with either progressive project work experience, or; 3+ years of relevant experience.
• Higher degree education and research tenure can be counted.

Skills

• Lead QA testing and validation for campaign development, deployment, and post-launch execution.
• Ensure campaign accuracy through data validation, audit reviews, and quality control processes.
• Identify, troubleshoot, and resolve defects while driving root cause analysis and corrective actions.
• Enforce QA standards, governance requirements, and deployment readiness controls.
• Experience leading quality assurance, testing, or campaign operations functions.
• Strong knowledge of campaign management, audience targeting, and campaign execution workflows.
• Experience working within Software Development Life Cycle (SDLC) methodologies.
• Experience working within Tableau reporting.
• Experience working within SFMC & Unica Campaign Tools.
• Advanced Microsoft Excel skills, including data analysis, validation, and reporting.
• Strong analytical, problem-solving, and attention-to-detail skills.
• Excellent communication, stakeholder management, and leadership capabilities.
• Demonstrated ability to manage risk, improve processes, and drive operational excellence.

Benefits

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Pay

$76,290 - $125,260 USD

Schedule

40 hours per week