Senior Business CRM Manager - Americas

About the Role

The CRM team at Wise is expanding to consolidate efforts in developing regional communications for businesses in the Americas. We aim to provide first-class communications to help customers maximize their Wise accounts and grow their businesses with minimal friction. We are hiring a Senior Regional CRM Owner to drive Wise Business growth across North America and Latin America, focusing on acquisition and conquest.

Responsibilities

• Own a prioritized regional B2B CRM roadmap, balancing acquisition, onboarding, activation, and long-term customer value.
• Partner with Sales on target audiences, lead qualification, handover, follow-up, and feedback on lead quality and objections.
• Connect above-the-line (ATL) and Brand campaigns to relevant lead capture, nurture, and conversion journeys.
• Build acquisition and switching journeys, adapting propositions, proof points, tone, creative, and channel choices for local business audiences.
• Deliver email, push, and in-app campaigns end-to-end, including segmentation, personalization, testing, and QA.
• Work with Analytics to assess qualified pipeline, conversion, activation, and incremental commercial impact, with clear definitions and outcome windows.
• Own campaign prioritization, stakeholder communication, calendar coordination, deliverability, and adherence to agreed customer-contact standards.

Qualifications

• 5+ years of CRM or lifecycle marketing experience, including B2B acquisition or nurture programs with measurable commercial outcomes and clear personal ownership.
• Strong track record of successful cross-channel (email, push, in-app messages, etc.) lifecycle communications.
• End-to-end planning, development, and execution of large-scale engaging lifecycle campaigns.
• Customer-first attitude with a deep understanding of customer segmentation.
• Excellent verbal and written communication skills.
• Comfortable working with different departments and senior stakeholders, building relationships, and driving alignment.
• Self-starter and impact-driven, with a preference for autonomy and ownership.
• Technically savvy with a creative eye, balancing technical matters and communication aesthetics.
• Quick learner and problem solver with a strong analytical mindset and passion for using data to improve campaign performance.
• Regional or global experience with evidence of adapting strategy between markets/regions.
• Hands-on campaign delivery and analytical judgment, including segmentation, experimentation, customer insight, and regional content adaptation.
• Experience partnering with Sales and Marketing on pipeline, qualification, nurture, and conversion.

Nice-To-Have

• 2+ years of experience leading and growing a high-growth CRM team.
• Experience specifically in North American and Latin American markets.
• Additional language skills, ideally Spanish and Portuguese.
• Coding skills, e.g., SQL, Liquid, etc.

At Wise, we're building money without borders, judgement, or prejudice. We believe in the strength of diverse, equitable, and inclusive teams. Our international team celebrates differences, and we're committed to ensuring every Wiser feels respected, empowered, and able to progress in their career.