Senior, Brand Marketing NYC/East - Jordan NA

Who We Are Looking For

We are seeking a Brand Marketing Specialist for Jordan Brand in New York City. The ideal candidate should embody a passion for sport, culture, and New York City, and have a highly creative and innovative approach to projects.

What You Will Work On

You will assist in the planning and implementation of sport, streetwear, energy, and seasonal initiatives for Jordan Brand in North America. Your responsibilities include strengthening the brand, fueling consumer demand, and connecting with the Defier through various areas such as digital, events, and community engagement.

Specifically, You Will Be Responsible For

• Support and drive the execution of seasonal, integrated marketing plans across channels
• Build and maintain strong collaboration across key cross-functional partners
• Oversee product sourcing, management, and seamless integration into programming
• Manage end-to-end project execution from insight to activation with operational rigor
• Lead the development and synthesis of consumer and market insights to inform strategy
• Cultivate and manage on-the-ground relationships with key consumer, community, and grassroots organizations
• Partner with key cross-functional team members to define, adapt, extend, and execute physical and digital consumer experiences
• Work with finance and Brand Planning and Operations to track expenses and ensure alignment with allocations
• Brief and manage external agencies
• Identify, gather, and formulate insights about the Jordan Brand consumer to enable us to better serve the next generation in New York City
• Be the ultimate team player

What You Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• Demonstrated genuine passion and understanding of the NYC consumer, trainers, community leaders, trends, modalities, and product sources of influence
• Exceptional relationship management skills that serve both internal and external partners
• 3+ years’ experience in consumer marketing or related experience in retail marketing and/or digital brand marketing
• Strong written, visual, and verbal/presentation skills
• The ability to thrive in a fast-paced environment, juggling multiple concurrent workstreams
• Digital marketing acumen and creator-led content experience
• A curiosity, creativity, and adaptability
• A detail-oriented nature across workstreams large and small

Benefits

Information About Benefits Can Be Found Here.

Pay

The annual base salary for this position ranges from $85,300.00 in our lowest geographic market to $168,800.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills, and experience.

Schedule

The role reports directly to the Jordan Brand Marketing Director, NYC.

Key Internal And External Stakeholders

Specific stakeholders include NYC Jordan Brand Marketing, NA Jordan Brand and Cross Functional Marketing team, Global Jordan Brand Marketing, Sports Marketing, Entertainment Marketing, Brand Planning and Operations, Communications (PR), Digital Marketing, Integrated Retail Marketing, Creative, Media, Sales & Merchandising, Agency & Production partners, Leagues, SCI, Grassroots partners.