Senior Associate, Brand Marketing

About the role

The Senior Associate, Brand Marketing (Sponsorships & Events) will lead the planning and execution of branded activations, sponsorships, partnerships, and event experiences that amplify CookUnity’s story and bring the brand to life across key markets. This role requires a blend of tactical executional strength and strategic vision, with the ability to turn ideas into meaningful brand moments that drive awareness, engagement, and loyalty.

Responsibilities

• Lead the sponsorship and events strategy — identify, evaluate, and activate partnerships and event opportunities that align with brand and business goals, from local community events to large-scale category sponsorships.
• Own end-to-end planning and execution of brand activations, pop-ups, sponsorships, and experiential programs — from brief development and creative direction to on-site logistics and post-event analysis.
• Collaborate cross-functionally with Growth, PR, Social, Product, and Culinary to ensure cohesive storytelling and integration across all brand touch points.
• Manage agency and vendor relationships, ensuring creative quality, operational excellence, and strong ROI.
• Develop toolkits and playbooks for scalable regional activations that reinforce the brand’s presence and messaging consistency.
• Negotiate and manage budgets and contracts for sponsorships and events, ensuring optimal spend efficiency and measurable outcomes.
• Track performance and impact, establishing KPIs for awareness, engagement, lead generation, and conversion; conduct post-mortems to identify learnings and optimization opportunities.
• Stay attuned to trends in experiential marketing, hospitality, and partnerships — bringing forward fresh ideas that position the brand as an innovator in the food and lifestyle space.

Requirements

• 5+ years of experience in brand marketing, partnerships, sponsorships, or experiential/event marketing — ideally within a consumer, lifestyle, or hospitality brand.
• Proven ability to plan and execute large-scale events and partnerships, from concept to completion.
• Strong project management skills with experience managing multiple workstreams, stakeholders, and agencies simultaneously.
• Excellent communication and relationship-building skills — comfortable collaborating with cross-functional teams and external partners.
• Data-driven mindset with the ability to analyze performance and translate insights into actionable improvements.
• Hands-on, entrepreneurial attitude with the ability to thrive in a fast-paced, evolving environment.
• Comfortable working both strategically and tactically — from contract negotiations to on-site event coordination.
• Willingness to travel frequently (approximately 25–40%) for event activations, partnership meetings, and on-site execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).

Skills

• Strategic thinking and execution
• Event planning and coordination
• Collaboration and teamwork
• Project management
• Communication and presentation skills
• Financial management and budgeting
• Marketing and branding
• Experiential marketing

Benefits

Health Insurance coverage
401k Plan
PTO policy and paid sick days
5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Pay

$100,000—$110,000 USD