Senior Brand Marketing Manager [AQ-21363]

We are seeking a high-performing Brand Marketing Senior Specialist to join our Brand Marketing team within the Membership & Growth Office. In this role, you will play a key part in driving visibility and strategy for some of our largest, most visible upper-funnel and regional sponsorship campaigns—including high-profile partnerships. As a Brand Marketing Senior, you will collaborate with cross-functional partners to translate executive business objectives into actionable go-to-market strategies, manage campaign budgets, synthesize market data, and regularly present updates and performance metrics directly to executive leadership. Key Responsibilities Go-to-Market Strategy & Execution: Lead and contribute to the development of integrated marketing strategies and go-to-market plans across multi-channel campaigns to drive brand awareness and engagement. Sponsorship & Regional Activations: Collaborate with project managers, sponsorship teams, and internal agency partners to kick off and execute regional sponsorship activations and sports/entertainment partnerships. Executive Communication & Reporting: Prepare succinct, high-impact campaign updates and performance reports for executive leadership. Present campaign ROI and KPIs clearly and concisely. Cross-Functional Collaboration: Partner daily with Agile SCRUM teams, Project Managers, Media Partners, Legal/Compliance teams, and In-House Creative Agencies (utilizing Adobe Workfront for intake, kickoffs, and discovery sessions). Data Analysis & Insights: Review market research, competitive intelligence, and campaign performance data to identify trends, derive actionable insights, and optimize in-market campaigns. Budget & Financial Oversight: Manage assigned campaign budgets, complete estimate submissions, and track financial performance against forecast. Compliance & Risk Management: Ensure all marketing activities adhere to internal risk, legal, and compliance policies and standards. Minimum Qualifications Education / Experience: Bachelor’s degree OR 4 additional years of related marketing experience in lieu of a degree (10 years total without a degree). Experience: 6+ years of progressive experience in marketing strategy, brand management, or campaign development. Technical & Process Skills: Solid understanding of operating within a structured Go-To-Market (GTM) environment and working alongside project management frameworks (e.g., Agile, SCRUM, or Adobe Workfront). Communication Skills: Exceptional written and verbal communication skills, with a proven ability to synthesize complex campaign data into concise executive-level summaries. Organizational Skills: Strong organizational abilities, with a track record of managing multiple large-scale initiatives simultaneously. Preferred Qualifications & Attributes Brand Focus: Experience supporting member-centric, customer-centric, or major global/national consumer brands (focusing on brand trust and customer experience over hard sales). Military Connection: Personal, professional, or familial connection to the military community or familiarity with military culture is a plus (Veterans or military spouses are strongly encouraged to apply). Agency & Sponsorship Experience: Prior experience working with in-house or external creative agencies, media partners, and high-visibility sports/entertainment sponsorships. Autonomy: Ability to quickly ramp up, pick up existing workflows, and operate self-sufficiently within 90 days. Work Environment & Schedule Location: San Antonio, TX (On-site required). Schedule: Hybrid schedule — 4 days on-site, 1 work-from-home day of your choice per week.