Senior Brand Manager, Product Launch and Patient Support Programs
Patient Support Program Strategy & Field Engagement
Own go-to-market strategy, positioning, and value proposition
Develop tools, resources, and activation plans
Drive alignment across CRM, analytics, HCP, and sales force teams
Patient Support Program Performance & Optimization
Develop and enhance performance tracking and reporting
Drive and monitor patient adoption, engagement, and retention
Translate insights into clear action plans that continuously improve patient experience
Product & Digital CRM Lifecycle Ownership
Own commercialization of product launches and digital updates within US CRM Program
Manage product lifecycle transitions and enhancements
Ensure cross-functional collaboration and enrollment
Budget & Agency Management
Manage budgets and resources
Lead agencies and external partners
Required Qualifications
- Bachelors Degree with at least 4-6 years of experience in multichannel CRM or MBA with 1-3 years of related experience
- Experience working with field teams and HCPs
- Proven experience leading patient support programs / product launches
- Strong strategic and execution skills
- Strong stakeholder management
Preferred Qualifications
- Healthcare or regulated industry experience
- Experience managing agencies
- Familiarity with digital health ecosystems
Benefits
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives : https://abbottbenefits.com/
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Connect with us at https://abbott.com/, on LinkedIn at https://www.linkedin.com/company/abbott/, and on Facebook at https://www.facebook.com/AbbottCareers/.
Pay Range
The base pay for this position is $130,700.00 – $261,300.00. In specific locations, the pay range may vary from the range posted.