Senior Brand Manager, Liqueurs

Temporary work opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work. As a temporary contractor, you’ll be employed by our Managed Service Provider, Magnit Global, who manages most of our temporary contract hiring. You will not be employed by Diageo. This temporary assignment will be working with Diageo. Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and create innovate experiences that bring people together to celebrate life. Visit Senior Brand Manager About Us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more. About The Function Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. About The Team Our Liqueurs portfolio brings together a collection of distinctive brands—including Baileys, Mr Black Coffee Liqueur, and Rumple Minze—that inspire consumers and bartenders around the world. From iconic cream liqueurs to emerging challenger brands, our portfolio is built on bold flavor, rich craftsmanship, and exceptional experiences. We are focused on accelerating growth through consumer-first marketing, culture, innovation, and world-class commercial execution across both on- and off-premise channels. About The Role As U.S. Senior Brand Manager, Liqueurs, you will serve as the end-to-end brand owner for Baileys in North America. You will lead annual planning, brand strategy, integrated marketing, innovation execution, and commercial delivery to accelerate the growth of one of Diageo's most iconic global brands while continuing to modernize its relevance with consumers. This role requires a strategic marketer who combines commercial rigor with creative excellence, thrives in a fast-paced environment, and is passionate about building culturally relevant brands that win with both consumers and customers. Role Responsibilities Own the Baileys business end-to-end, leading the U.S. Brand Planning Process (BPP), annual strategy, commercial objectives, and integrated marketing plans. Develop and execute breakthrough marketing programs that drive awareness, recruitment, trial, and long-term brand equity across consumer and trade audiences. Lead the Baileys culture and media agenda, identifying partnerships, occasions, and cultural moments that authentically connect the brand with modern indulgence, treating, and celebration while evolving consumer perceptions.Lead the IAT agency relationships and oversee paid, earned, owned, and organic media strategies, partnering with global teams to develop locally relevant campaigns and creative content.Deliver best-in-class consumer and customer experiences across on-, off-, and non-premise channels, including continued evolution of the Baileys Treat Bar platform through experiential activations, partnerships, and sampling.Lead Below-the-Line (BTL) programming in partnership with Shopper Marketing, Commercial Planning & Activation, and Sales to maximize retail execution and customer activation.Partner closely with Sales, Commercial Planning & Activation, Customer Marketing, Finance, Insights, Supply Chain, Innovation, and external agencies to deliver commercial and brand objectives.Monitor business performance, identify growth opportunities, and optimize marketing investment to maximize commercial impact and return on investment.Partner closely with the Baileys Global Brand Team to shape future innovation, campaign development and creative platforms. Experience/Skills Required Beverage alcohol and three-tier distribution experience required.7–10+ years of progressive marketing experience with a demonstrated track record of developing and executing successful brand strategies that deliver measurable business results. Experience leading integrated marketing, annual brand planning, innovation launches, and commercial execution.Strong understanding of consumer insights, brand building, and translating strategy into impactful marketing programs.Strong commercial acumen with the ability to influence cross-functional stakeholders and motivate complex sales organizations.Excellent analytical, financial, and project management skills with the ability to manage multiple priorities in a fast-paced environment.Proven ability to build collaborative relationships across global and cross-functional teams.Exceptional communication, leadership, and influencing skills with a bias for action and executional excellenceMBA preferred; Bachelor's degree required. Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. Ready to bring your best? This could be your opportunity. Recruitment Scam Warning Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.