Senior Brand Manager

About Us

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. Most of our teams work from the office full time, with flexibility when it’s needed, supporting real-time problem-solving, stronger relationships, and precision that drives great outcomes.

About the Role

The Brand & Creative team plays a pivotal role in evolving Palo Alto Networks’ brand into a globally recognized, digital-first symbol of Trust, Innovation, and AI-powered security. Reporting to the Brand Director, this Brand Manager will drive the flawless execution of the global brand and creative strategy, shaping perception, building durable brand equity, and amplifying the company’s platform vision across all audiences and touchpoints.

In this role, you will be responsible for the seamless execution of our global brand strategy, creative and campaign development, and brand governance, ensuring a cohesive and compelling expression of Palo Alto Networks’ value as it transforms from a product-centric leader to a unified, platform-driven innovator.

Responsibilities

• Leads the execution of global, innovative, and high-impact campaigns and programs in partnership with cross-functional teams.
• Acts as a big brand storyteller and tactical thinker with deep expertise in campaign and creative development.
• Writes strategic briefs and collaborates effectively with creative, media, Product Marketing, PR, Legal, Finance, and internal/external creative agencies.
• Executes brand strategy to drive business results while ensuring the voice of the customer is incorporated into brand and creative concepts.
• Ensures all brand messages effectively capture the Palo Alto Networks voice and drive brand equity.
• Influences stakeholders throughout the campaign development journey to ensure alignment and understanding.
• Contributes to a team culture of highly creative and ambitious marketers.
• Drives the execution of the global brand strategy, shifting from fragmented product narratives to a cohesive, platform-level story anchored in trust, innovation, and AI leadership.
• Develops integrated campaigns and creative assets aligned with the company’s brand narrative and architecture, ensuring consistency across geographies, audiences, and channels.
• Executes the full-year modern marketing plan.
• Partners with the internal Creative team to execute an AI-first creative strategy balancing bespoke craft with scalable, repeatable asset production.
• Leads creative strategy and production for integrated, 360-degree global campaigns, ensuring consistency across awareness, consideration, and demand generation stages.
• Collaborates with Product Marketing, Media, Events, and Comms teams to develop strategically sound marketing briefs for always-on creative development.
• Ensures brand standards, visual systems, and tone of voice are executed flawlessly, enabling global teams to maintain brand integrity.
• Leads the execution of the executive thought leadership platform, shaping editorial narratives and flagship content that influence industry dialogue.
• Owns brand health metrics, including awareness, consideration, recall, and sentiment among senior technology and security decision-makers globally.
• Leverages data, research, and insights to refine campaign and creative development processes.
• Conducts post-mortems after major campaigns to incorporate learnings into future work.

Qualifications

• 8-10+ years of brand marketing experience with a focus on integrated digital creative/campaign development, execution, paid media, and experiential within a leading technology environment.
• Proven ability to own campaign development, delivering anticipated outcomes and shaping corporate and product narratives in creative, customer-first activations.
• Demonstrated understanding of brand-building principles and the consumer journey from awareness to consideration to demand generation.
• Outstanding creative judgment and comfort guiding creative teams independently.
• Proven analytical skills with experience extracting and interpreting campaign performance data.
• Excellent written, verbal communication, and organizational skills; ability to articulate brand messages clearly and compellingly.
• A "get things done" creative problem solver who thrives in ambiguity and pushes the boundaries of traditional enterprise tech marketing.

Pay

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be within the annual range listed. The offered compensation may also include restricted stock units and a bonus.

Benefits

A description of our employee benefits may be found here.