Senior Brand Manager

Job ID: Rémy Cointreau USA – New York, hybrid (3 days in-office / 2 days remote)

About the Role

The Senior Brand Manager will develop and implement both long- and short-term brand strategies and tactics, generate volume-building programs for the U.S. market, and deliver budgeted yearly sales and profit commitments. The role involves research and analysis to guide future brand development, strategic brand positioning, communication planning, and performance tracking.

Responsibilities

• Partner with the Brand team to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.
• Recommend strategic marketing plans in conjunction with management and Brand guidelines.
• Develop, manage, and implement complex projects with multiple, competing work streams and timelines, coordinating people and agencies (public relations, advertising, research, promotion) and stakeholders (Senior Management, Global Brand team, Regional offices).
• Develop briefing documents and manage the briefing process for advertising, social media, merchandising, PR, and events agencies.
• Oversee holistic, multi-channel media plans to boost brand health, awareness, and engagement; optimize budgets for ROI and analyze data (e.g., brand lift studies) to improve performance.
• Act as the primary point of contact for external agencies, overseeing creative, PR, and media agencies to ensure a consistent brand voice and aligned, high-quality execution.
• Measure and analyze the performance of all brand activations using KPIs to identify areas for improvement and implement data-driven optimizations.
• Collaborate with Trade Marketing and Maison teams to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities.
• Maintain open communications with the Remy Cointreau USA sales force to ensure execution of key programs and consistency with brand strategic guidelines.
• Lead new product development from concept through launch, including consumer testing, packaging, positioning, and go-to-market plans, in partnership with the Maison team in France.
• Partner with cross-functional teams to deliver projects on time and within budget; track innovation performance and recommend optimization strategies.
• Own the development of high-impact presentations and strategic decks for executive meetings, including business analysis and marketing performance measurement.
• Analyze brand volume distribution and pricing trends on local and national levels.
• Manage the annual budget, ensuring proper phasing, tracking, and reconciliation of marketing A&P; maintain and update a detailed budget tracker shared across brand marketing and finance.
• Work cross-functionally and establish key relationships both internally (US Brand Marketing, Global Brand Team, US Trade Marketing, National Accounts, Sales, Field Activation Team, Legal, Finance, Accounting, Business Intelligence) and externally (Creative, Media, PR, Experiential Agencies).

Requirements

• B.A./B.S. degree in a business-related field, preferably in Marketing (MBA preferred).
• Minimum of 5 years of consumer marketing experience; experience in the alcohol beverage industry or consumer packaged goods (e.g., cosmetics) is strongly preferred.
• Strong understanding of brand strategy development in a commercial context.
• Excellent presentation and storytelling skills, strong analytical capabilities, and ability to influence cross-functional senior stakeholders.
• Approximately 20% travel (including some overnights).

Skills

• Customer Oriented: Understanding, meeting, and anticipating the requirements of internal/external customers and consumers.
• Efficiency Oriented: Performing with minimal waste of time and effort; competent and capable.
• Initiative and Anticipation: Foreseeing problems or opportunities and addressing them proactively.
• Rigor and Quality: Extreme care about minute details; precise and thorough.
• Fluent knowledge of Microsoft PowerPoint and Excel.
• Understanding of basic business and marketing strategy.
• Digital savvy, with a basic understanding of digital channels and platforms.
• Ability to plan, brief, execute, measure, and socialize a marketing idea through the line—from communications to in-store activation.

Schedule

Hybrid schedule: 3 days in-office (New York) and 2 days remote.