Senior Brand Manager

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

About the role

The Senior Brand Manager drives strategic growth and long-term equity for the Boost Mobile brand by translating deep consumer insights into high-performance, full-funnel marketing campaigns. This business owner solves critical growth challenges by navigating a highly competitive, rapidly shifting telecommunications market. By orchestrating seamless cross-functional alignment across multiple creative departments, sales channels, and financial operations, the role ensures sustained commercial health and clear brand differentiation.

Responsibilities

• Lead the end-to-end execution of national, integrated brand campaigns from creative brief through launch to reinforce the core brand identity
• Manage the brand P&L health, driving customer acquisition and lifetime value (LTV) through classic CPG-style budget discipline and ROI analysis
• Synthesize complex consumer data and competitive intelligence to execute the "Where to Play / How to Win" strategic framework
• Orchestrate seamless cross-functional collaboration across Marketing, Sales, Product, Supply Chain, and Finance to streamline key annual initiatives
• Deploy generative AI tools to accelerate market research, optimize campaign performance data, and scale creative brainstorming processes
• Champion equity-driving initiatives that build long-term brand value and deep consumer relationships, separate from short-term promotions

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field (Master’s degree or MBA preferred)
• 6+ years of brand management experience
• Integrated, national campaign development and production lifecycle management
• CPG-level financial management, P&L stewardship, and ROI forecasting
• Proven capability to lead and mentor junior managers while influencing senior executives in a matrixed environment
• Direct leadership of creative agencies and cross-functional teams in a matrixed environment

Skills

• Deep expertise in strategic CPG-style brand management and navigating highly competitive, disruptive industry landscapes
• Analytical rigor and a demonstrated mastery of leveraging complex data sets and financial forecasting for strategic decision-making
• Strong skills in cross-functional orchestration, influence management, and leading team members in a matrixed corporate structure
• An insatiable curiosity, brand pride, and a competitive drive to view operational obstacles as strategic growth opportunities
• AI literacy and application skills, specifically utilizing predictive modeling and marketing AI platforms to anticipate changing consumer trends
• Critical experience directing national creative agency partnerships and managing multi-million dollar marketing budgets

Pay

Compensation: $110,110.00/Year - $180,900.00/Year

Benefits

• Flexible spending accounts and HSA
• 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Career opportunities
• Flexible time away plan

View all EchoStar benefits.