Senior Brand Designer

About the role

The 23andMe Research Institute is a new nonprofit public benefit organization built on the deep creative and visual equity of the 23andMe brand. This is a founding creative role where the ideas you bring will define the Institute's visual identity and storytelling.

Responsibilities

• Integrated Brand Campaigns: Concept and design integrated campaigns that bring the Institute’s mission to life across digital, web, social, print, video, etc. – from launch moments to ongoing always-on storytelling.
• Digital Brand Storytelling: Design the digital expressions of the brand: web pages, microsites, social content, editorial features, and data visualization that translates complex science into something people want to engage with.
• Event Activations: Create the visual identity for key Institute events, conferences, and donor moments with environmental graphics, stage design direction, slides, attendee materials, swag and photo/video assets that create emotion and impact.
• Philanthropy & Donor Materials: Design the support materials that move the philanthropy program forward: donor decks, case-for-support documents, annual impact reports, and stewardship pieces that feel as considered as the science they represent.
• Partnership Pitches & Integrations: Design and art-direct partnership pitch decks, co-branded campaign assets, and integration materials for brand collaborations.
• Creative Direction & Agency Management: When needed, brief, hire, and steer external design and video agencies and freelancers. Set the creative bar, guide work through rounds, and protect the Institute's voice and look.

Requirements

Experience: 6+ years of brand or marketing design experience, with at least 2 years operating as a senior IC, design lead, or associate creative director at a top in-house brand team, agency, or nonprofit.

Outstanding Graphic Design: A portfolio that demonstrates exceptional graphic design fundamentals (typography, layout, color, image direction, and editorial sensibility) across identity, campaign, and digital work.

Creative Direction: Demonstrated ability to lead creative beyond your own work: writing briefs, directing photographers, illustrators, motion designers, and external agencies.

Storytelling Instinct: Comfortable turning abstract or technical ideas into images, systems, and narratives that land with different audiences. Strong writing and presentation instincts to back up your visual point of view.

Range: Comfortable moving between brand identity, integrated campaigns, digital storytelling, event design, and presentation design.

Technical Mastery: Fluency in Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign). Strong aptitude with AI-assisted design tools. Comfortable directing video editors and integrating graphics onto picture.

Collaboration & Influence: Strong point of view paired with a collaborative spirit. Comfortable presenting to executives, and working with XFN colleagues and external partners. Takes feedback well.

Organization and Independence: Strong project management skills with experience using Jira. Comfortable managing many projects at once and working independently.

Hybrid Availability: Able to work in our Palo Alto office three days per week, in person with the Brand Team.