Senior BDR Trainer and Program Manager
Brief Overview
The Senior BDR Trainer and Program Manager plays a crucial role in the Global Business Development team, focusing on onboarding, enabling, and managing the Business Development Representatives (BDRs).
About the Role
Collaborates with various departments to design, operationalize, and refine programs that support BDRs in ramping up, executing consistently, and increasing the quality and impact of their prospecting activities.
Responsibilities
- Own and continuously improve the BDR onboarding experience, including onboarding frameworks, facilitator-led sessions, shadowing structure, tool training, and certification-style readiness checkpoints
- Deliver live and self-paced training across core BDR workflows, such as lead management, qualification, Salesforce usage, sales engagement tools, campaign follow-up, outbound prospecting fundamentals, and AI enablement
- Build repeatable development programs that support both new-hire ramp and ongoing skill growth across messaging, discovery, qualification, and prospecting execution
- Partner with BDR managers to align onboarding plans, handoffs, coaching expectations, and regional execution needs
- Support the rollout of new tools, processes, list views, cadences, and field programs so BDRs can adopt changes quickly and execute with confidence
- Contribute to shared planning and readiness across marketing and BDR initiatives, especially where execution depends on coordinated follow-up, tool adoption, and consistent field behavior
- Work closely with cross-functional stakeholders to translate campaign goals, lead processes, and field priorities into actionable BDR workflows, playbooks, and readiness plans
- Define and monitor KPIs related to onboarding progress, program adoption, outbound execution, and BDR readiness
- Provide structured updates and insights in monthly and quarterly business reviews or similar forums to show progress, identify gaps, and support program evolution
Requirements
- 5+ years experience in sales training, BDR enablement, sales development, or a closely related go-to-market training role
- Strong understanding of BDR workflows, including inbound lead follow-up, outbound prospecting, qualification methodology, and sales-marketing handoffs
- Experience working cross-functionally with marketing, enablement, operations, and frontline managers
- Strong written, verbal, presentation, and facilitation skills, with the ability to simplify complex processes and coach teams to adoption
- Strong program and project management skills, including the ability to organize stakeholders, manage dependencies, and drive execution across multiple workstreams
- Experience with AI-enabled tools that enhance prospecting, coaching, and analytics
Qualifications
- Bachelor's degree in business administration or another field
Skills
- Experience with multi-channel prospecting programs, buyer-intent or predictive data tools, and performance reporting tied to outbound execution
- Experience creating sales tools such as playbooks, reference guides, process documentation, and training resources
- Familiarity with qualification frameworks such as BANT or MEDDPICC and the ability to embed them into training and coaching programs
Benefits
Comprehensive health coverage, generous PTO, and flexible work options
Learning opportunities, career-mobility programs, and leadership workshops
Sixteen paid volunteer hours each year, global employee resource groups, and a "No Jerks" policy that keeps collaboration healthy
Modern offices with EV charging, healthy snacks (and the occasional cupcake), plus hackathons, game nights, and culture celebrations
Charitable Giving Program supported by Company Match
Pay
$104,300 - 155,430 plus corporate bonus
Schedule
Not specified