Senior Associate SEO/AEO (Answer Engine Optimization) Strategist

About the role

As a Senior Associate SEO/AEO (Answer Engine Optimization) Strategist on the Paid Media Team, you'll turn search data and trends into a forward-looking roadmap—partnering with LOB and cross-functional teams to execute initiatives that drive measurable growth. You will translate search insights and trends into an actionable SEO/AEO strategy to boost search visibility and conversions, working across the Media team and with internal stakeholders and external partners. This role requires an SEO/AEO expert with strength in content strategy and search performance analytics, experience influencing AEO or AI discovery strategies, and a demonstrated track record of driving measurable results through SEO/AEO. The ideal candidate will also have a proven ability to build a search strategy using data and search trends and translate that analysis into an executive narrative.

Responsibilities

• Analyze organic performance, shifts in customer intent, and competitive movement to inform content strategy and channel priorities across owned web experiences.
• Bring a clear point of view on AI-powered discovery, optimizing content to be surfaced and cited in AI answers/overviews and other answer-first experiences—and convert emerging patterns into actionable content, information architecture, and optimization recommendations.
• Build and own a content roadmap mapped to intent and funnel stage, audit existing content for accuracy and relevance, and improve underperforming pages to lift discoverability and conversion.
• Create executive-level presentations quickly and communicate insights, recommendations, and performance updates with clarity and confidence to senior stakeholders.
• Own channel reporting: convert performance data into prioritized insights, recommendations, and next actions for partners and leadership. Connect SEO/AEO performance to business outcomes (e.g., conversions, qualified traffic, impressions).
• Partner with cross-functional teams to identify top-down themes, then validate them with bottom-up opportunity sizing, forecasts, and test-and-learn plans.
• Provide strategic and executional leadership across your line-of-business stakeholders and partners in Content, Web, Analytics, and channel teams.

Requirements

• 4+ years of SEO and/or digital marketing experience, with strength in content strategy and search performance analytics.
• Demonstrated track record of driving measurable results through SEO/AEO (growth in qualified traffic, visibility, engagement, leads, and/or conversions).
• Proven ability to build strategy from search data and trends—and to translate analysis into an executive narrative (central to the role).
• Strong executive communication skills (written, verbal, and presentation).

Preferred Qualifications

• Experience influencing AEO or AI discovery strategies is a strong plus.
• Hands-on familiarity with analytics and SEO platforms (e.g., Brightedge, Profound, Adobe Analytics, Tableau).
• Financial services experience (or comparable regulated, high-stakes industry experience).
• Ability to operate in a complex, highly matrixed organization, manage multiple initiatives under deadlines, and gain stakeholder buy-in through clear, confident communication.

Schedule

This role is required to be in the office 5 days a week.