Senior Associate - Public Relations
Avenue Z is a dynamic media and technology company with a powerful influence across all channels. Our leadership has been at the forefront of digital marketing and communications for over 30 years, pioneering innovative strategies that drive meaningful change in brand performance and business growth. When you join Avenue Z, you become part of a team that leads change, guiding some of the world’s most influential leaders and brands to new heights. We are driven by a deep passion for our craft and an unwavering commitment to integrity.
About the role
As a Senior Associate, you will take a leadership role in shaping and executing comprehensive communication strategies for financial services, technology, corporate, and consumer clients. This position requires a strategic thinker with a proven track record in public relations, excellent leadership skills, and the ability to drive results. You will also actively contribute to new business initiatives and mentor junior team members.
Responsibilities
- Lead the development and execution of strategic communication plans for key clients, demonstrating a deep understanding of their industries and business objectives.
- Serve as a primary point of contact for senior client stakeholders, building and maintaining strong relationships.
- Provide strategic counsel to clients, addressing challenges and identifying opportunities for communication enhancement.
- Oversee and coordinate multiple accounts, ensuring they are executed with excellence and within established timelines and budgets.
- Actively contribute to the continuous improvement of project management processes within the team.
- Spearhead media relations efforts, cultivating relationships with key journalists.
- Monitor industry trends, competitor activities, and proactively identify opportunities for client visibility.
- Lead the creation and refinement of compelling content, including pitches, press releases, contributed articles, and thought leadership pieces.
- Provide leadership and mentorship to junior team members, fostering a collaborative and growth-oriented team culture.
- Conduct training sessions and share industry best practices to enhance the team's skill set.
- Actively contribute to new business efforts, participating in pitches and proposal development.
- Collaborate with senior leadership to identify and pursue opportunities for organic account growth.
Qualifications
- Bachelor’s degree in a relevant field.
- 5-7 years of progressive experience in public relations; agency experience highly preferred.
- Proven success in developing and implementing strategic communication plans that drive results.
- Exceptional leadership and project management skills.
- Strong media relations experience and an established network of industry contacts.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to thrive in a fast-paced environment, managing multiple priorities effectively.
Benefits
- Competitive salary range: $75,000 - $100,000 USD
- Quarterly KPI Bonus - up to $12,000/year
- Comprehensive medical, dental, and vision plans
- 401(k) plan with employer match
- Unlimited paid time off policy to support work-life balance
- Professional development opportunities and budget
- Access to high-profile industry events for networking and professional growth