Senior Associate, Public Relations & Communications

About the role

We’re looking for a Senior Associate, Public Relations and Communications to support the development and execution of strategic media programs that enhance brand visibility and reputation. This role will serve as a key point of contact for media inquiries and help drive proactive storytelling that positions the company as the brand leader with leading share of voice.

Responsibilities

• Develop media plans to support product launches, research, and company news
• Build and maintain relationships with journalists, editors, and influencers
• Draft press releases, media pitches, and briefing materials
• Manage inbound media inquiries and coordinate interviews
• Proactively pitch stories to secure coverage across target outlets and maintain share of voice
• Prepare executives and subject matter experts for media interviews
• Draft high quality, on message and on voice, op-eds, bylines, Q&As, and talking points
• Work collaboratively with team to plan and coordinate press events, briefings, and announcements
• Research and support award submissions, speaking opportunities, and conference participation
• Understand the media and women’s health landscape, and news cycle
• Track and analyze coverage, delivering insights and recommendations
• Contribute to a positive, collaborative, and high-performing team culture

Qualifications

• 4-5+ years of experience in public relations, communications, or integrated marketing communications
• Experience in healthcare, benefits, women’s health, or B2B communications strongly preferred
• Proven experience managing PR campaigns from strategy through execution
• Strong media relations track record, including established media relationships and experience building new relationships with key journalists and outlets
• Deep understanding of the evolving media landscape and ability to think creatively about earned media strategy
• Exceptional writing and editing skills
• Experience supporting executive thought leadership and speaking opportunities
• Experience managing multiple stakeholders and navigating cross-functional environments
• Demonstrated ability to manage timelines, workflows, and operational processes
• Strong organizational skills, attention to detail, and ability to manage multiple priorities simultaneously
• Excellent verbal and presentation skills, including the ability to communicate confidently with senior executives internally and externally
• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field preferred